Observed Signal · Jul 23, 2026 · Market Signal · Source: Content Ignite · Impact: 3/5
Take Control of Ad Refresh Timing with Refresh Overrides
Ad refresh is one of the most powerful levers publishers have for maximising revenue - but until now, the duration has always been set at the config level. That's great for broad control, but what if you need something more surgical? Meet Refresh Overrides: a new feature in Fusion that lets you define a specific refresh duration based on exactly what came back from the ad server.
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Connected Companies & Entities
1 Entity mappedRelated Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Ozone and Content Ignite Partnership Expands UK Publisher Monetisation
Ozone has partnered with publisher monetisation platform Content Ignite to open Ozone’s demand and monetisation technology to Content Ignite’s publisher partners. Ozone, originally formed as The Ozone Project in 2018 by The Guardian, News UK, The Telegraph and Reach, has expanded to include other publishers such as Mail Metro Media and The Independent. Content Ignite’s Fusion ad tech platform is used by more than 400 publishers — including The Observer, Global, Haymarket, The Weather Channel and PinkNews — whose publishers will now gain access to Ozone’s prebid server capability. Ozone says the move aims to give specialist and independent publishers access to monetisation technology typically available to larger publishers, with Ozone’s CTO Danny Spears highlighting the strategic importance of broader access to such technology.
Content Ignite Unveils Mobile SDK for Unified Ad Management
Content Ignite hat am 27. November 2025 ein Mobile SDK vorgestellt, das seine Fusion-Plattform auf iOS- und Android-Apps ausweitet und Web- sowie In‑App‑Monetarisierung zentral steuert. Das SDK bietet Plug‑and‑Play‑Anbindung an Google Ad Manager und Prebid; Integrationen zu Amazon TAM und Meta sind angekündigt. Funktionen umfassen Geo-/Audience-/Kontext-Targeting, Echtzeit‑Änderungen von Formaten, Targeting und Preisen ohne App‑Store‑Update sowie „Compliance by Design“ (GDPR, TCF, app‑ads.txt). Für Entwickler gibt es Doku, Test-Tools und Debug‑Mode; für Monetisation‑Teams integrierte SSP‑Reports, dynamische Floors und Auto‑Refresh. Ziel ist die Vereinfachung fragmentierter Publisher‑Stacks und einheitliches Yield‑Management über Desktop, Mobile Web, Video und In‑App hinweg. citeturn0
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