Observed Signal · Sep 24, 2026 · Market Signal · Source: FOX · Impact: 3/5
COLD Launches Insider Club on Supercast, Red Seat Ventures Announces Exclusive Partnership with Caleb Hammer’s Financial Audit, and Supercast Launches Live Streaming
New additions include: COLD launches Insider Club on Supercast; Red Seat Ventures announces exclusive partnership with Caleb Hammer’s Financial Audit; Supercast launches live streaming; Red Seat Ventures integrates Barometer into Speakeasy.
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NFL Streaming Draws Millions, But Attention Lags Ratings
A new TVision report reveals a significant gap between NFL streaming audience reach and actual viewer attention. While Amazon's Lions-Bills game drew 18.6 million viewers and Netflix's 49ers-Rams matchup averaged 18.5 million, attention ratios across eight apps and networks ranged from 50% to 59%, averaging 53%. The report highlights that large audiences don't guarantee high attention, as seen in World Cup matches where smaller audiences ranked higher in attention. For example, in the Lions-Bills game, co-viewing fell from 1.6 to 1.4 in the second half while attention rose from 57% to 59%. Conversely, in the Vikings-Bears game, attention dropped after a key player left, despite stable co-viewing. TVision also found a 'halo effect' where ads first seen in NFL playoff games received higher attention in subsequent NFL programming. The findings suggest traditional ratings metrics may not fully capture viewer engagement as streaming becomes more prevalent in sports.
COLD Launches Insider Club on Supercast, Giving True Crime Fans Ad-Free Listening and Direct Access to Investigative Journalist Dave Cawley
New press releases added: COLD Insider Club launch on Supercast, Red Seat Ventures partnership with Caleb Hammer's Financial Audit, Supercast live streaming launch, Barometer integration into Speakeasy, and John Nallen's participation in Goldman Sachs conference.
COLD Launches Insider Club on Supercast; Red Seat Ventures Announces Exclusive Partnership with Caleb Hammer’s Financial Audit
New press releases added: COLD launches Insider Club on Supercast; Red Seat Ventures partners with Caleb Hammer's Financial Audit; Supercast launches live streaming; Barometer integrated into Speakeasy.
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