Observed Signal · Aug 18, 2026 · Market Signal · Source: Suzy · Impact: 3/5
Mind the Gap: Seth Matlins on marketing's horizontal blind spot
Seth Matlins, Founder of The Wisdomous Company and host of the Create or Destroy: Reimagining Marketing podcast, joins Matt Britton where they discuss what forces move the industry in 2026.
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Seth Matlins on Marketing's Horizontal Blind Spot
Seth Matlins, founder of The Wisdomous Company and host of the Create or Destroy podcast, joins Matt Britton on the Speed of Culture podcast to discuss evolving marketing leadership. The conversation covers the need for horizontal thinking across organizations, the role of marketing as a strategic and financial engine, the nuance behind data on executive tenure, and how brands build emotional connections through identity. Matlins draws on experience including roles at Live Nation, the Forbes CMO network, CAA, Rock the Vote and Endeavor. The piece is a podcast episode summary published on 2026-08-18.
Seth Matlins Launches 'Create or Destroy' Podcast with Vox Media
Vox Media has debuted Create or Destroy: Reimagining Marketing, a new weekly podcast hosted by marketing veteran Seth Matlins and produced in partnership with Matlins’ new venture, The Wisdomous Company. The series will feature conversations with CMOs, CEOs, founders and cultural figures — named guests include Gary Vaynerchuk, LVMH brand advisor Mathilde Delhoume and political strategist David Axelrod — and will be distributed across audio platforms and YouTube. Vox supplies production, marketing and promotion support. The partnership also includes a global event series under Create or Destroy Sessions, beginning with a CMO summit in London in September and a U.S. retreat in Napa in October; Canva is a launch partner. Vox Media is concurrently facing competing bids for its podcast network, including an offer from James Murdoch’s Lupa Systems reportedly at $300 million or more.
Creators as the New Marketing Operating System
Adweek’s Adspeak podcast episode features Kevin Blazaitis (president of Creo at Omnicom Media Group) and Chrissie Hanson (CEO of dentsu North America’s media practice) discussing how creators are evolving into a marketing operating system. They argue brands should shift from chasing viral moments to creating durable, creator-led assets that drive measurable outcomes—audience growth, attention, sales lift and ROAS. The conversation covers integrating creators across the funnel while preserving authenticity, simplifying measurement to a few core metrics, and using AI (including synthetic audiences) to test creatives and reduce risk without replacing human creativity. The episode cites real-world examples and metrics to show creator programs can deliver sustained commercial impact.
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