Observed Signal · Jul 2, 2026 · Market Signal · Source: Ocula · Impact: 4/5
When Machines Go Shopping: How AI Agents are Changing Retail
What if your next million customers never visit your website? What if an agent goes on their behalf? It scrapes what it needs, comes back with a product shortlist, and the human only ever sees the answer. In this video, Dr Greg Fletcher pulls back the curtain on what it looks like when AI agents control product discovery… And what this means for your Ecommerce catalogue in practice.
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GPT-6 Astra, ‘Summerween’, and what they mean for Ecommerce
OpenAI has launched its most capable browsing model yet – plus, how online retailers are getting ready for Halloween earlier than ever.
Everything we shipped in July — and the one idea behind it
Six things shipped in July — including a Google feed attribute that's one of the strongest authority signals available, and that almost nobody fills. Danny demos each one in a few minutes.
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