Observed Signal · Sep 16, 2026 · Market Signal · Source: Sensor Tower · Impact: 5/5

Home Improvement Built Momentum on Retail Media

Executive Signal Summary

Home Improvement brands remained highly active on Retail Media beyond the category’s typical spring peak, reaching a new high in July. Summer campaigns tapped into timely moments, while broader trends revealed unique category dynamics that are shaping brand strategies.

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Primary Source Grounding & Direct Attribution
Direct Origin Attribution
Primary Reporting: Sensor Tower•Published: Sep 16, 2026

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