Observed Signal · Jul 15, 2026 · Market Signal · Source: Usercentrics · Impact: 3/5
Electronic Communications Privacy Act (ECPA): An Overview
The Electronic Communications Privacy Act (ECPA) is a federal wiretap law enacted in 1986. Like CIPA, it was originally designed to protect telephone and computer communications from interception. It is now widely used in class action litigation targeting website tracking technologies. This article explains the law, its three titles, and how businesses can manage exposure.
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Google Search Console Adds Country and Device Filters
Google has expanded the filters in the Search Console performance report, allowing SEOs and site owners to analyze traffic by country and device. This enables comparison of traffic trends across different markets and devices, helping international companies understand search patterns and correlate them with local events. The feature is already available in Germany. This update follows recent additions like the multimodal search filter (for Google Lens and visual searches) and platform properties for social media performance. The new filters provide deeper insights into international and device-specific search performance, supporting more granular SEO analysis.
Usercentrics Launches CIPA Template to Address Growing Wave of Website Tracking Lawsuits
Usercentrics has launched a new CIPA Template that applies a geotargeted, opt-in consent configuration for California visitors within the existing Web CMP, automatically blocking tracking technologies until affirmative consent is given. This addresses the surge in CIPA-related lawsuits targeting websites that deploy tracking without prior consent.
Usercentrics DSR Is Now Available: Data Subject Request Handling Built In
Usercentrics DSR is now live, available on all paid plans. Visitors can submit CCPA/CPRA and GDPR data subject requests directly through your CMP via a web form. No new vendor, integration, or added cost.
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