Observed Signal · Sep 11, 2026 · Market Signal · Source: IDOOH · Impact: 3/5
Vietnam: So cool wirbt die Hauptstadt für sich selbst mit 3D-DOOH
New articles added: Vietnam 3D-DOOH campaign, Acxiom brings audience data to Azerion's DSP HAWK, PQ Media analysis: DOOH market grows 15.3% in 2026.
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Neue DOOH-Nachrichten: Neuseeland, Gewista, Vietnam, Acxiom/Azerion, PQ Media-Analyse
Die News-Seite wurde um mehrere neue Artikel ergänzt, darunter 'Neuseeland: Dieses Netzwerk macht die Pendler Journey zum Markenerlebnis', 'Gewista und AÖF machen mit DOOH-Kampagne auf Frauenhelpline aufmerksam', 'Vietnam: So cool wirbt die Hauptstadt für sich selbst mit 3D-DOOH', 'Acxiom bringt Zielgruppendaten in Azerions DSP HAWK' und 'PQ Media-Analyse: DOOH-Markt wächst 2026 um 15,3 Prozent'.
Azerion Unveils Major Updates and Strategic Partnerships
Azerion published a blog post aggregating a series of corporate announcements across hires, product launches, integrations and partnerships. Highlights include internal promotions (Rebecca Callaghan to head of out‑of‑home; Roxanne Harley to VP Strategy & Growth; Maarten van Maaren as Commercial Director Netherlands), the launch of a dedicated Vex IP platform for Azerion Casual Games Studio, integration of GDR data into Hawk (Azerion’s DSP) to enable privacy‑first geo‑demographic targeting in Europe, expanded partnership between Hawk by Azerion and Adsquare to enable omnichannel data solutions across new markets (LATAM, Middle East, US and additional European countries), DOOH capability enhancements via Xibo CMS integration, and several in‑game advertising and programmatic DOOH campaign case studies and collaborations (including Maison El Nabil, Hijos de Rivera, GUT by Globant, GameDistribution and Tagesspiegel).
Ströer eröffnet "The Lighthouse" in Hamburg als immersiven DOOH-Screen
Ströer eröffnet "The Lighthouse" in Hamburg als immersiven DOOH-Screen. Zudem: CLIF feiert Hobbyläufer:innen in Berlin per DOOH.
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