Observed Signal · Aug 12, 2026 · Market Signal · Source: esome · Impact: 3/5
esome Market Insights Q2 2026: CTV-Effektivität entsteht dort, wo Outcome-based Buying auf Attention trifft
Hamburg, 11.08.2026. Die esome advertising technologies GmbH veröffentlicht ihre neuesten Market Insights für das zweite Quartal 2026. Der Bericht zeigt zwei sehr unterschiedliche Entwicklungen in den beiden zentralen Werbekanälen: Während Social Media durch weiter sinkende Preise einen deutlichen Effizienzgewinn verzeichnet, vollzieht Connected TV (CTV) in Deutschland den Sprung vom Testkanal zum eigenständigen Premiumkanal. Die [...]
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ProSiebenSat.1 boosts profit through tough cost cuts
ProSiebenSat.1 significantly improved profitability in H1 2026 despite a 9% year‑on‑year revenue decline to €1.544bn (Q2: €768m; organic −2%). EBITDA rose €152m to €124m and EBIT swung to a €42m profit from a €128m loss a year earlier; Q2 EBITDA was €80m (+€102m). The recovery reflected strict cost cuts (notably program and personnel), an accounting change to program‑license depreciation that boosted results by €65–75m, and disposals of non‑core assets. Linear TV advertising remained weak (Q2 TV ad revenues ~€291m, down ~10%), while digital and Joyn streaming revenues grew (digital ad +6%; Joyn AVOD +8%; paid streaming +20%) but did not fully offset TV weakness. Management confirmed 2026 guidance, forecasting materially higher EBITDA, stable net financial debt and a year‑end leverage target of 3.0–3.5x.
ProSiebenSat.1 Sells Esome and Kairion to Pivotum
ProSiebenSat.1 has sold its adtech subsidiaries Esome and Kairion to investor Pivotum Capital as part of a broader portfolio slimming and refocus on core cross-platform TV and video monetization. Esome, founded in 2014, operates in Connected TV (CTV) and provides technology-driven, KPI-based campaign optimisation for streaming. Kairion is a retail‑media technology provider and marketer working with over 40 online retailers and offering solutions with a focus on healthcare. Pivotum Capital, a technology- and digital-focused investment firm, says it takes an operational approach and will work closely with management to develop both companies. The transaction follows additional recent disposals by ProSiebenSat.1, including the travel sites Billiger-mietwagen.de and Camperdays, reflecting a strategic shift away from non-core Commerce & Ventures assets.
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