Observed Signal · Sep 1, 2026 · Market Signal · Source: Wendy's · Impact: 3/5
Leading the Way: Celebrating Wendy's 2025 Top General Managers
Wendy's blog features a new post celebrating its 2025 Top General Managers, published September 1, 2026.
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Tariq Hassan Joins Wendy’s as Marketing Chief
Tariq Hassan, who left McDonald’s in January 2025, has joined Wendy’s as chief marketing and customer growth officer, reporting to CEO Bob Wright, the company said on August 24, 2026. An experienced marketer with agency roots including Leo Burnett and senior roles at HP, Bank of America, Petco and most recently McDonald’s, Hassan will deploy a digital-marketing approach he outlined at Cannes Lions. Wright praised Hassan’s ability to combine culture, technology and consumer insight to drive measurable growth and called the hire a step toward returning Wendy’s to profitable growth. The hire is part of a broader effort to boost digital engagement and sales.
McDonald's coupon redemptions grow 87% with Jampp
McDonald's Argentina and Publicis Media partnered with programmatic platform Jampp to drive repeat in-app coupon redemptions, resulting in an 87% growth. The campaign utilized Jampp's Juno tech stack for recency-based audience segmentation aligned with the 2026 World Cup. The strategy beat cost-per-redemption targets by focusing ad spend on high-propensity segments and tailored inventory bundles.
McDonald’s Advances NEXT Strategy to Become First Choice for More Customers, More Often
McDonald's announced an update to its NEXT growth strategy, aiming to become the first choice for more customers, more often. The announcement is dated September 23, 2026.
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