Observed Signal · Sep 8, 2026 · Market Signal · Source: Bausparkasse Schwäbisch Hall · Impact: 5/5
Anschlussfinanzierung: Fünf Fehler, die Eigentümer vermeiden sollten
Bei vielen Eigentümern steht bald die Anschlussfinanzierung an. Ralf Oberländer erklärt, welche Fehler Eigentümer bei der Anschlussfinanzierung vermeiden sollten.
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Connected Companies & Entities
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Recent verified developments and strategic activity across this market segment.
BBDO, TLGG, and Cooperative Financial Group target young people
The Cooperative Financial Group (GFG), comprising Volksbanken Raiffeisenbanken, DZ Bank, EasyCredit, R+V Versicherung, Schwäbisch Hall, and Union Investment, has launched a first group-wide campaign aimed at 18-30 year olds. The campaign, titled "Das kriegen WIR hin," uses a social-first approach across social media, online video, streaming, audio, and cinema. Developed by BBDO, TLGG, and Omnicom Precision Marketing, it emphasizes the collective strength of the group rather than individual products. The first phase builds brand awareness and leads to a central landing page; a second phase will highlight specific products. Volksbanken Raiffeisenbanken also partner with band Electric Callboy for activation. Media agencies include VR NetWorld and Mindshare.
Altersvorsorge ist auch eine Wohnfrage: Drei von vier Deutschen halten das Eigenheim für geeignet
Die Debatte um die private Altersvorsorge dreht sich derzeit vor allem um das Altersvorsorge-Depot, den Kapitalmarkt und Renditechancen.
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