Observed Signal · Sep 7, 2026 · Market Signal · Source: Radiocentre · Impact: 3/5
New study finds early DTT switch-off could put radio services at risk
Radiocentre's news page now features a new study on DTT switch-off risks, Tuning In 2026 line-up additions, and an ad campaign push targeting top agencies.
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MPs raise concerns over impact of TV switch-off on commercial radio
Radiocentre's news page now features a new article dated 9 Sep 2026 titled 'MPs raise concerns over impact of TV switch-off on commercial radio', along with other recent updates including a study on DTT switch-off risks and new speakers for Tuning In 2026.
Radioplayer launches breakthrough real-time car radio analytics
Radioplayer has launched a new real-time car radio analytics product, as highlighted in the latest news on their website.
RMS Studies: Audio Advertising Boosts Brand Search and ROI
RMS, a German audio advertising marketer, released two studies demonstrating the effectiveness of audio advertising in the age of generative AI. The first study, 'Audio on – Search up!', conducted with bynd, analyzed 21 brands and found that audio advertising significantly increases brand-related Google search volume, with up to 70% of the effect persisting over weeks. The second study, 'Audio On, ROI Up', based on 166 marketing-mix models, showed that radio achieves a median ROI index of 175 compared to 100 for TV, and digital audio reaches 130. The studies emphasize that audio builds mental availability, which is crucial as AI-driven search makes brands more comparable. RMS argues that audio should be weighted more heavily in media plans given its proven contribution to brand building, demand generation, and economic success.
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