Observed Signal · Sep 16, 2026 · Market Signal · Source: Sensor Tower Discovered · Impact: 5/5
Home Improvement Built Momentum on Retail Media
Home Improvement brands remained highly active on Retail Media beyond the category’s typical spring peak, reaching a new high in July. Summer campaigns tapped into timely moments, while broader trends revealed unique category dynamics that are shaping brand strategies.
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Brands Chase Premium Shoppers Amid Tough Economy
Published August 17, 2026, the Modern Retail piece examines a trend of retailers and consumer brands trying to court higher‑income or higher‑spending customers during a challenging economic environment. The article cites Wayfair’s second‑quarter results — including 7.5% year‑over‑year revenue growth and Perigold’s more than 35% Q2 sales increase — as an example of a broader strategy where brands reposition products and marketing to capture premium buyers. The story also references related retail signals, such as falling retail construction completions reported by CBRE.
Retail Media Targets Bigger Brand Budgets
Retail media networks are shifting their pitches to pursue larger brand budgets by offering new creative formats beyond core search and display advertising. Over recent months, retailers have begun promoting branded content and streaming-TV inventory to demonstrate post-search retail media possibilities. The trend reflects a broader effort to diversify retail advertising portfolios and capture mid- and upper-funnel spend from brand advertisers. The article was published by Adweek on 2026-08-06 and written by Lauren Johnson.
Decoding Retail Search 2026: A Data Driven Playbook for Marketers
Retail search plays a critical role in the shopping journey, giving brands an opportunity to reach consumers while they're actively searching for products. Our newest report pairs real shopper search demand with competitive intelligence to show how brands can strengthen their retail search strategies across Walmart, Target, and Instacart.
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