Observed Signal · Jul 21, 2026 · Market Signal · Source: MUSO · Impact: 2/5
The Deal Is Only the Beginning: Using Audience Demand Data to Maximise Catalogue Value After Acquisition
Executive Signal Summary
The Deal Is Only the Beginning: Using Audience Demand Data to Maximise Catalogue Value After Acquisition Most of a catalogue's value is created after the deal closes, not before it. Yet the demand intelligence that sharpens acquisition decisions is too often switched off the moment ownership begins.
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