Observed Signal · Sep 1, 2026 · Market Signal · Source: NAI: Network Advertising Initiative · Impact: 4/5
Trust, Verified: Four Guiding Principles for Building a Defensible Health-Adjacent Data Partnership for TV Advertising
By Andy Dale, General Counsel & Chief Privacy Officer, OpenAP and Ben Chapman, General Counsel & Chief Privacy Officer, Swoop. Often, health-adjacent data deals are built to pass a compliance review, not to survive one five years from now.
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NAI Releases Updated Template for State Law Processing Terms
The NAI is releasing Version 2.0 of its Template State Privacy Law Processing Addendum, designed for durability as the statutory landscape evolves. The template is available to members and non-members alike.
An Updated Template for State Law Processing Terms
The NAI is releasing Version 2.0 of its Template State Privacy Law Processing Addendum (the “Addendum”). The central design goal of this update was durability: terms that keep working as the statutory landscape keeps moving. The template is available to members and non-members alike to use and draw from.
The Evidence Behind Digital Health Advertising and What is at Stake in How We Regulate It
A woman sees a PSA about maternal warning signs while scrolling on her phone. Weeks later, she checks in for a prenatal appointment on a tablet in the waiting room and sees a version of the same message. Then she mentions it to her doctor. That sequence—a message reaching someone in daily life, then again
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