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Ströer launches AI Conversational Story native ad

Ströer and its subsidiary Seeding Alliance have launched AI Conversational Story, an AI-driven native-advertising format that embeds an interactive chatbot inside native teasers and advertorials. Users can ask product- or service-specific questions in real time; chat responses are restricted to advertiser-provided or predefined content to prevent hallucinations and protect brand safety, while anonymized dialog data can be used to optimize creative, targeting and for retargeting. The format runs across Seeding Alliance’s premium publisher network of 250+ publishers, reaching 57.5 million users and including t-online, GMX, Web.de, Sport1 and regional outlets. It is bookable immediately, billed on a cost-per-view (CpV) basis (excluding ad-impression charges), and the offering covers assistant concepting, content and asset creation, technical setup, ongoing optimization, reporting and measurement. Recommended campaign duration is eight to twelve weeks.