Observed Signal · Jul 14, 2026 · Market Signal · Source: Help Scout · Impact: 3/5
Adopting AI in Customer Support (and Getting Laid Off)
Executive Signal Summary
In this episode, Pavel and Mat talk through what's actually happening with AI in support versus what the headlines say, why leaders making the big calls can sometimes miss what support really does, and what support professionals can do right now to be well-positioned.
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