ChatGPT Ads for B2B: What They Cost, How They Work, and How to Launch Your First Campaign

7-step Guide to Advertising on ChatGPT

This article is a seven-step practical guide for advertisers to launch campaigns on OpenAI’s ChatGPT Ads self-serve platform, which opened to all advertisers in May 2026. It describes eligibility rules and restricted categories, targeting mechanics (notably “context hints” instead of keywords), campaign structure, ad formats (static and product ads), bidding and auction mechanics, pricing observations (average CPCs of $2–$5 and a reported $3 minimum bid threshold), measurement options including an OpenAI pixel and GA4 recommendations, and operational limits such as first-party audience match minimums and limited visibility into conversation-level triggers. The guide includes small-scale case studies showing lower engagement and conversion vs. Google Ads and emphasizes that the platform is new and evolving, so advertisers should test and iterate.