Observed Signal · Jun 16, 2026 · Product Launch · Source: Cord Cutters News · Impact: 3/5 · Sentiment: Positive
New York Post Launches Free FAST Channel
New York Post Media Group is launching a free, ad-supported FAST (Free Ad-Supported Streaming Television) channel in partnership with VideoElephant Fast Managed Services. The channel will repurpose video assets from The New York Post portfolio — including Page Six and Decider — delivering roughly 150 hours of TV-formatted programming at launch with a planned 20% monthly refresh. VideoElephant will manage channel operations: content scheduling, platform distribution, and advertising monetization. The move targets major connected-TV platforms and smart TVs and aims to leverage the publisher’s reported ~62 million unique monthly visitors (92% outside the New York metro area). The launch reflects broader industry trends toward free linear streaming: roughly 64% of U.S. households now consume free content and connected-TV ad spend is forecast to reach $38 billion by end-2026. Further launch timing and distribution details are pending.
Adds new FAST/CTV inventory from an established publisher, demonstrating a common publisher strategy to monetize video via connected-TV platforms and leveraging large digital audiences; relevant to advertisers, platforms, and publishers tracking CTV supply growth.
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Key Takeaways & Evidence Grounding
- New York Post Media Group announced a free ad-supported streaming (FAST) channel in partnership with VideoElephant Fast Managed Services.
- The channel will initially feature approximately 150 hours of television-formatted content with a planned 20% content refresh each month.
- VideoElephant will manage content scheduling, platform distribution, and advertising monetization for the channel.
- New York Post Media Group reports nearly 62 million unique monthly visitors, with 92% of users outside the New York metropolitan area.
- Industry figures cited: 64% of U.S. households consume free content; connected TV advertising spend forecast at $38 billion by end of 2026.
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Sports Illustrated Launches SI TV FAST Channel
Sports Illustrated has launched SI TV, a 24/7 free ad-supported streaming (FAST) channel that repurposes the publisher’s archival and original video content to create a new ad revenue stream. The channel will run original shows, video podcasts, documentaries, and live sports — including Mountain West Conference games — and surface behind-the-scenes archival footage and daily betting insights. The launch follows a sharp increase in the brand’s video consumption: Sports Illustrated reported a 180% rise in YouTube watch time in 2025. Editor in Chief Steve Cannella framed SI TV as an extension of the publisher’s storytelling mission into the FAST/CTV space. The move positions the legacy brand among many competitors in the crowded streaming ecosystem while leveraging existing assets to minimize production risk and monetize growing video audiences.
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