Observed Signal · Nov 1, 2019 · Policy Update · Source: OnlineMarketing.de · Impact: 4/5 · Sentiment: Negative
New Options in Messenger Marketing
The article discusses the upcoming Messenger Marketing Conference in Köln and a major policy shift: starting December 7, WhatsApp will block newsletters sent via its platform. Expert Martin Sinner explains the impact and explores industry alternatives. Some services, including Tagesschau and Chip Online, are attempting to move communications to other messengers such as Telegram, though broadcast functionality on Telegram remains relatively niche and open rates may decline. Mydealz founder Fabian Spielberger notes a lack of equally suitable WhatsApp newsletter replacements for now, while Pepper develops messaging features within its apps. The piece also references WhatsApp Business API, launched in 2018, which enabled GDPR-focused messaging for some partners, and highlights a broader push toward privacy-compliant communications and continued use of QR codes. The Messenger Marketing Conference is slated for November 5, 2019, in Köln, showcasing various use cases and technologies in messenger-driven marketing.
Policy update from a major platform (WhatsApp/Facebook) affecting the messenger marketing ecosystem; potential industry disruption.
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Key Takeaways & Evidence Grounding
- WhatsApp newsletters will be prohibited starting December 7.
- Fabian Spielberger, CEO of Mydealz, says no equally suitable alternatives exist yet.
- About 83% of German internet users already use WhatsApp.
- WhatsApp Business API launched in 2018; around 40 companies had access worldwide.
- Messenger Marketing Conference in Köln is scheduled for November 5, 2019.
Connected Companies & Entities
2 Entities mappedOntology Mapping & Concepts
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