Observed Signal · Oct 22, 2025 · Interview · Source: ExchangeWire · Impact: 2/5 · Sentiment: Neutral
Navigating Privacy-First Advertising in a Cookieless World
In this ExchangeWire interview, Yoad Shloosh, Head of EMEA at Intent IQ, discusses how privacy-first advertising and identity loss are shaping the US and UK/EMEA markets. He explains GDPR as a benchmark for privacy, the challenge of market fragmentation, and how Intent IQ’s deterministic identity solution works across Safari, Firefox, and other cookieless environments to stabilize reach and measurement. Shloosh highlights concerns around addressability and attribution in a world of diminishing identifiers, and emphasizes bridging the buy and sell sides to maintain monetization and yield. He identifies three growth areas in EMEA—premium publishers seeking monetization protection, agencies needing scalable identity, and emerging channels like CTV and retail media. The interview also covers the importance of deep integrations with publishers, SSPs, DSPs, and data platforms, plus the aim to establish Intent IQ as a trusted identity solution across Europe and the Middle East in the first year.
Discussion on privacy-first identity and EMEA market dynamics; not a platform-level update or earnings event.
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Key Takeaways & Evidence Grounding
- Yoad Shloosh is Head of EMEA at Intent IQ.
- Intent IQ has more than 170 patents backing its privacy-first identity technology.
- GDPR sets the highest global privacy bar in EMEA and influences identity approaches amid market fragmentation.
- Intent IQ's deterministic-driven identity solution works across Safari, Firefox, and other cookieless environments.
- In EMEA, growth opportunities include premium publishers monetisation, agencies seeking scalable identity solutions, and channels like CTV and retail media.
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1 Entity mappedRelated Market Signals & Shifts
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