Observed Signal · Sep 27, 2022 · Hiring · Source: OnlineMarketing.de · Impact: 2/5 · Sentiment: Positive
More Firms Hire Chief Metaverse Officers
An OnlineMarketing.de article examines the rising practice of appointing Chief Metaverse Officers (CMVOs) as strategic stewards of a company’s metaverse presence. It notes that Disney and Procter & Gamble invest millions annually in CMVO roles, and that Publicis Groupe has even deployed a digital avatar as a CMVO to explain blockchain, NFTs and related technologies to clients. McKinsey & Co. partners estimate that global spending on virtual landscapes could reach up to five trillion dollars by 2030, underscoring the scale of the opportunity. The trend extends to Creative Artists Agency, Telefónica, LVMH, and Crate & Barrel among others. Gartner analysts expect about one in four people to spend at least an hour per day in the metaverse within a few years. CMVOs often assume other responsibilities such as product design, strategy, and external partnerships, and the industry acknowledges that not all experiments have been financially successful yet. Disney’s Bob Chapek frames the metaverse as a new paradigm for audience engagement.
Growing trend of Chief Metaverse Officers in large brands; mentions multiple major companies.
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Key Takeaways & Evidence Grounding
- Disney and Procter & Gamble invest millions annually in Chief Metaverse Officers.
- Publicis Groupe SA uses a digital avatar as Chief Metaverse Officer.
- McKinsey & Co. analysts estimate global spending on virtual landscapes could reach up to $5 trillion by 2030.
- Creative Artists Agency, Telefonica SA, LVMH and Crate & Barrel have appointed CMVOs.
- Gartner forecasts about 1 in 4 people will spend at least one hour per day in the metaverse within a few years.
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