Observed Signal · Oct 6, 2026 · Campaign Launch · Source: The Drum · Impact: 1/5 · Sentiment: Positive
Mo Farah becomes human push notification for Screwfix
Screwfix launches its third installment of the 'No Stopping You' campaign, featuring Sir Mo Farah as a 'human push notification' delivering Screwfix Rewards alerts to tradespeople in humorous scenarios. Created by M+C Saatchi Group UK, the campaign aims to promote the Screwfix Rewards program, drive app downloads, and increase membership. The integrated campaign spans TV, VOD, CTV, online video, YouTube, OOH, social, radio, digital audio, display, and Screwfix's website. Media planning and buying is handled by Dentsu X, PR by McCann, and social by Fabric Social. The campaign highlights the rewards program's features such as exclusive offers, surprise perks, and spend-and-save rewards.
Brand campaign for Screwfix, a retail brand, is relevant to advertising industry but is a routine campaign launch without significant industry impact.
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Key Takeaways & Evidence Grounding
- Screwfix launches new campaign 'No Stopping You' featuring Mo Farah as a human push notification.
- Campaign promotes Screwfix Rewards program, launched October 2025.
- Created by M+C Saatchi Group UK; directed by Andrew Gaynord through MindsEye.
- Media planning and buying by Dentsu X; PR by McCann; social by Fabric Social.
- Campaign runs across TV, VOD, CTV, online video, YouTube, OOH, social, radio, digital audio, display, and website.
Connected Companies & Entities
3 Entities mapped“Created by M+C Saatchi Group UK....”
“Media planning and buying by Dentsu X....”
Ontology Mapping & Concepts
Related Market Signals & Shifts
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