Observed Signal · Nov 5, 2024 · Funding · Source: Tech.eu · Impact: 2/5 · Sentiment: Positive

Miros Raises €6M to Profile Customer Tastes via Image Analysis

Executive Signal Summary

Miros, an AI startup using image analysis software to profile customers' product tastes, has raised €6 million in a pre-Series A round led by EBRD Venture Capital and Tera Ventures. Former Estonian President Toomas Hendrik Ilves also joined the round as an angel investor. The company plans to use the funds for R&D, further technology development, and market expansion, focusing on European and US retailers. Miros' AI recognises shopping patterns and mirrors user preferences to help shoppers find products in under 60 seconds, aiming to boost product discovery and conversion rates. The startup has partnerships with SAP, Nvidia, and PwC. With a team of 25 based in Tallinn, London, and Lisbon, Miros has raised €8 million to date. The investment round reflects growing VC interest in AI-driven e-commerce discovery tools.

Polaris7 AgentPolaris7 Strategic Assessment
High Confidence

Notable €6M pre-Series A round for an AI visual search startup targeting e-commerce; signals continued investment in AI-driven product discovery and conversion optimisation.

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Key Takeaways & Evidence Grounding

  • Miros raised €6 million in a pre-Series A funding round.
  • The round was led by EBRD Venture Capital and Tera Ventures.
  • Former Estonian President Toomas Hendrik Ilves participated as an angel investor.
  • Miros has raised €8 million to date.
  • Miros has established partnerships with SAP, Nvidia, and PwC.

Connected Companies & Entities

3 Entities mapped

“Miros has established partnerships with industry giants like SAP, Nvidia, and PwC......”

“Miros has established partnerships with industry giants like SAP, Nvidia, and PwC......”

“Miros has established partnerships with industry giants like SAP, Nvidia, and PwC......”

Primary Source Grounding & Direct Attribution
Direct Origin Attribution
Primary Reporting: Tech.eu•Published: Nov 5, 2024
Original Coverage Title: “Miros Raises €6M to profile customers' tastes using image analysis”

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