Observed Signal · Jul 11, 2023 · Market Signal · Source: CMSWire · Impact: 2/5 · Sentiment: Neutral
McKinsey Book Review: Winning in Digital and AI Era
CMSWire reviews 'Rewired: The McKinsey Guide to Outcompeting in the Age of Digital and AI' by McKinsey consultants Eric Lamarre, Kate Smaje, and Rodney Zemmel. The book argues that digital and AI transformation is a continuous journey, not a one-off project, and that 89% of companies have initiated such efforts without achieving expected returns. It emphasizes building internal digital talent, organizing agile 'pods', and prioritizing customer experience. The authors recommend leveraging cloud and data platforms, with 70% of AI development effort going into data wrangling. They propose three operating models—digital factory, product/platform, and enterprise-wide—and stress the importance of data governance, digital culture, and risk management. The review positions the book as essential reading for CIOs, CMOs, and CEOs to guide their organizations' digital evolution.
Book review providing strategic insights on digital transformation and AI for marketing and technology leaders; relevant but not a specific industry event.
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Key Takeaways & Evidence Grounding
- McKinsey consultants Eric Lamarre, Kate Smaje, and Rodney Zemmel authored 'Rewired: The McKinsey Guide to Outcompeting in the Age of Digital and AI'.
- The book states that 89% of companies have initiated digital transformation projects but have not achieved expected revenue or cost savings.
- The book recommends building an internal digital talent pool rather than outsourcing transformation.
- According to the, 70% of development effort for AI solutions is spent on data wrangling and harmonization.
- The book proposes three digital operating models: Digital Factory, Product/Platform, and Enterprise-wide.
Connected Companies & Entities
2 Entities mapped“penned by McKinsey consultants Eric Lamarre, Kate Smaje and Rodney Zemmel...”
“This sentiment was recently echoed by Ali Ghdosi, CEO of Databricks....”
Ontology Mapping & Concepts
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
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