Observed Signal · Sep 17, 2026 · Hiring · Source: Horizont · Impact: 2/5 · Sentiment: Positive
McCann Germany Poaches Top Creative from TLGG as ECD
McCann Germany is expanding its creative leadership team by hiring Ole Nagatis, a top creative from TLGG, as Executive Creative Director. Nagatis, who started at McCann in early September, previously worked on notable brands such as Mercedes-Benz and Telekom at TLGG. He will join Donovan Bryan and Alexander Holtz to form the new creative leadership trio. The article is behind a paywall, providing only the introductory paragraph before the content cuts off, limiting further details on his mandate or strategic implications.
Key creative hire in German agency scene, relevant for AdTech/MarTech due to agency competitive dynamics; however, limited impact and paywalled content restrict depth.
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BBDO Germany Appoints New CCO
BBDO Germany has appointed Ina Behrendt as its new Chief Creative Officer, effective 1 September 2026, as the agency group seeks a stable, long-term solution for its creative leadership. Behrendt has not worked inside an agency in recent years but is described as having strong knowledge of the talent market. The report frames the move amid wider restructuring debates, criticizing global network headquarters in New York, London and Paris for often making key decisions without sufficient local input and arguing that local leadership should be more involved. The piece was written by Mehrdad Amirkhizi and published by HORIZONT in late August 2026 (24–25 August).
Eric Schoeffler appointed CCO at Saatchi & Saatchi Germany
Eric Schoeffler, the former creative chief of Havas Germany, has been appointed Chief Creative Officer (CCO) of Saatchi & Saatchi in Germany. The 58-year-old will take over the responsibilities of the previous office-holder Luitgard Hagl and will assume a special role connected to a new major client. The personnel announcement was published on July 6, 2026 in Horizont and reported by Mehrdad Amirkhizi.
Agency Fees in Creator Deals Pose Transparency Challenge
A new Future of Marketing Briefing from Digiday highlights growing concerns over hidden agency fees in creator marketing. A survey by the Incorporated Society of British Advertisers (ISBA) found that only 42% of marketers report fully transparent agency fees for creator work. Consultants like TrinityP3 warn that bundled deals can leave as little as 35% of budget for talent, compared to 60% when billed line-by-line. The Association of National Advertisers (ANA) reports agencies take an average 30% of influencer spend, with only 39% of agreements transparent. Experts argue that as creator budgets grow, the lack of itemized fees obscures value, leading to calls for greater accountability and measurement. The briefing also covers Diageo's creator recruiting strategy via Martha's Vineyard activations and other industry news.
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