Observed Signal · Oct 1, 2026 · Market Signal · Source: Mattel · Impact: 2/5
Mattel Unveils First Mattel Wonder Indoor Waterpark, Opening in Bellevue, Nebraska
Mattel, Inc. announces a milestone in the expansion of its worldwide experiences business, confirming the first Mattel Wonder indoor waterpark opening in Bellevue, Nebraska.
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Mattel Game Studios Forms to Accelerate Digital Games for Hot Wheels, UNO, and More
EL SEGUNDO, Calif. – August 13, 2026 — Mattel, Inc. (NASDAQ: MAT) today announced the formation of Mattel Game Studios, a new global digital game organization that will develop, publish, and operate original interactive experiences inspired by Mattel’s portfolio of iconic brands. The launch a...
Mattel launches Mattel Game Studios for digital games
Mattel has launched Mattel Game Studios, a global digital games organisation within Mattel Digital Studios that centralises game development, publishing, live-ops, marketing and brand capabilities. The studio consolidates roughly 300 artists, designers, engineers, producers and live-ops specialists across Los Angeles and Hangzhou and will build mobile and platform experiences for Roblox, Fortnite and other channels. The formation follows Mattel’s full acquisition and integration of Mattel163; that studio’s mobile portfolio has delivered over 550 million downloads, reaches about 20 million monthly active players and contributed nearly $49 million in Q2. Mattel Game Studios recently self-published a Masters of the Universe mobile game, has UNO Wild in soft launch with plans for full global distribution in early 2027, and is developing a new Hot Wheels title.
Mattel Game Studios Targets Mobile Hit Like Monopoly Go
Mattel is restructuring its gaming division, now known as Mattel Game Studios, to pursue a blockbuster mobile title similar to Hasbro and Scopely's Monopoly Go. After acquiring NetEase's stake in the joint venture Mattel163 in February 2026 and rebranding in August, Mattel aims to leverage its iconic IPs like Uno, Barbie, and Hot Wheels for mobile and other gaming platforms. Devin Nambiar, COO, oversees a team of about 300 spread across LA and Hangzhou. The company plans to launch games tied to major movie and toy releases, with ambitions to replicate the success of Monopoly Go, which generated significant revenue for Hasbro. Mattel views this as a long-term digital transformation initiative spanning five to ten years.
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