Observed Signal · Jun 5, 2026 · Partnership · Source: t3n · Impact: 1/5 · Sentiment: Neutral
Martin Scorsese Advises Black Forest Labs
German AI startup Black Forest Labs announced that acclaimed director Martin Scorsese will serve as an advisor to help make its tools more useful to filmmakers. The company highlighted its AI model Flux, showing Scorsese using it to generate storyboard scenes and plan complex shots such as the long tracking sequence from Goodfellas. Scorsese framed the tool as a way to better communicate a director’s vision to cast and crew and to speed up pre-production without sacrificing craftsmanship. Black Forest Labs emphasises that Flux is intended to support — not replace — human creative decision‑making. The story was published on t3n on 2026-06-05.
A notable advisory partnership linking a high-profile filmmaker with a generative-AI creative tool is primarily relevant to content production; it has limited direct impact on core AdTech/MarTech infrastructure or advertising markets.
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Key Takeaways & Evidence Grounding
- Martin Scorsese has joined Black Forest Labs as an advisor.
- Black Forest Labs announced the advisory role on their blog and showcased work with their AI model Flux.
- Flux can generate storyboard scenes and assist pre-production planning (example shown: a generated scene and reference to the Goodfellas tracking shot).
- Scorsese said the tool helps communicate what a director sees and can speed pre-production without sacrificing craft.
- Black Forest Labs stated Flux is intended to support filmmakers, not replace them.
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Martin Scorsese Joins AI Image Startup Black Forest Labs
Martin Scorsese has signed on as a partner and adviser to AI image-generation startup Black Forest Labs, while saying he will use the technology solely for storyboarding. Black Forest Labs is a roughly 70-person company based in Freiburg, Germany, that powers image features inside Adobe, Canva, Microsoft and Meta. The startup was last valued at $3.25 billion and counts investors including BroadLight Capital, co-founded by Scorsese’s talent manager Rick Yorn. The company was founded by the team behind Stable Diffusion and reportedly declined a recent partnership with Elon Musk’s xAI after earlier collaboration on Grok’s image generator ended amid content-safeguard concerns. The move is framed as another sign that parts of Hollywood are becoming more receptive to generative AI tools, even if use is limited to production workflows like storyboarding.
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