Observed Signal · Nov 2, 2026 · Obituary · Source: Adweek · Impact: 2/5 · Sentiment: Negative
Mark Green, Droga5 Global CEO and The Monkeys Co-Founder, Dies at 53
Mark Green, global CEO of Droga5 and co-founder of Australian agency The Monkeys, died last Saturday in New York City of a sudden and unexpected heart attack. He was 53. Green was appointed global CEO of Droga5 in 2024, moving from Australia to New York. He co-founded The Monkeys in 2006 with Justin Drape and Scott Nowell. The agency became Australia's most-awarded, known for work with The Sydney Opera House, Telstra, Qantas, Ikea, Airbnb, and Intel. In 2017, Accenture acquired The Monkeys for a reported $63 million, later merging it with Droga5. Green oversaw the integration as Accenture Song's president for Australia and New Zealand from 2019 to 2024. He was inducted into AdNews Australia's Advertising Hall of Fame in 2025. Colleagues paid tribute on LinkedIn, remembering his legacy, humor, and impact on the industry.
The death of a prominent agency leader like Mark Green is significant for the ad industry, but it is a personal event rather than a strategic or market-moving development. It may influence leadership continuity at Droga5 but does not directly reshape the AdTech ecosystem.
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Key Takeaways & Evidence Grounding
- Mark Green, global CEO of Droga5 and co-founder of The Monkeys, died at 53 from a sudden heart attack.
- Green was appointed global CEO of Droga5 in 2024.
- The Monkeys, co-founded in 2006, became Australia's most-awarded agency.
- Accenture acquired The Monkeys in 2017 for a reported $63 million.
- Green was inducted into AdNews Australia's Advertising Hall of Fame in 2025.
Connected Companies & Entities
1 Entity mapped“Accenture acquired The Monkeys in 2017.”
Ontology Mapping & Concepts
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