Observed Signal · Dec 7, 2018 · Hiring · Source: OnlineMarketing.de · Impact: 2/5 · Sentiment: Positive
Marcus Tober Named CIO of Searchmetrics Market Innovation Lab
Searchmetrics has established the Searchmetrics Market Innovation Lab to drive the development of innovative search solutions. Marcus Tober, founder and former CTO, has been appointed Chief Innovation Officer (CIO) and will lead the Lab. CEO Volker Smid will continue to manage day-to-day operations and the current product portfolio. With Tober overseeing the Lab’s innovation work, no new CTO is being sought. The Lab brings together Searchmetrics developers and data scientists as a dedicated team—the first of its kind in the industry—to create solutions for customers and the SEO ecosystem at large. Tober will remain a brand ambassador for the company and advocate for greater recognition of SEO’s relevance.
Internal leadership change and creation of Market Innovation Lab; not industry-shifting
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Key Takeaways & Evidence Grounding
- Marcus Tober appointed Chief Innovation Officer of the newly founded Searchmetrics Market Innovation Lab.
- The Lab focuses on innovating Search solutions and is led by Tober.
- Volker Smid continues as CEO, overseeing day-to-day operations and the current product portfolio.
- No new CTO will be hired since Tober also leads the Lab's innovations.
- Tober remains a brand ambassador and advocates for the relevance of SEO.
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Windows 11 Search Upgrade, Copilot Gets File Access
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Instagram Edits App Now Supports Carousel Creation
Instagram's Edits app now allows creators to create Carousel posts directly within the app, according to an announcement by Instagram's Creators account via Instagram and Threads. The feature is available immediately for iOS users, with an Android version expected soon. In a broadcast channel, Instagram head Adam Mosseri confirmed that users can mix photos and videos on any slide, connect images across slides, and use the same stickers, text effects, and cutouts used in video editing. This functionality aims to streamline content creation and boost engagement, as Carousels remain a popular format on the platform. Additionally, the Edits AI Assistant, which provides video ideas based on account metrics, is currently available only in the US. Meta continues to enhance its creator tools to support social media marketing efforts.
OpenAI Launches Visual Ads in ChatGPT
OpenAI has announced the launch of visual ads within ChatGPT, marking a significant step in monetizing its popular AI assistant. The new ad format allows advertisers to display visual content directly in chat interactions, targeting users based on conversational context. This move positions OpenAI as a major player in the digital advertising space, leveraging its vast user base and advanced AI capabilities. The ads are expected to be non-intrusive and relevant, with OpenAI emphasizing user experience and privacy. This development could reshape the AdTech landscape by introducing a new, highly engaged channel for brands. No specific partners, launch dates, or revenue models were mentioned in the available content, which was largely a headline summary.
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