Observed Signal · Feb 29, 2016 · Product Launch · Source: OnlineMarketing.de · Impact: 2/5 · Sentiment: Positive
Mailjet launches Passport for transactional emails
Mailjet today released Passport, its latest tool for email creation, enabling both marketing and transactional emails to be designed with a drag-and-drop interface. The Berlin-based press release notes that transactional emails—such as password resets, invoices, and confirmations—can now be crafted using Passport, which builds on MJML, a markup language developed by Mailjet and now open-source this year. The update is positioned to improve ROI, citing an open rate around 40% for transactional emails compared with about 15% for traditional marketing emails, and noting that 204 billion transactional emails are sent daily. Passport aims to enhance collaboration between IT and Marketing by providing a single interface, real-time visualizations, and multi-device previews. Camille Richon of Payfacile and Jerry Appiah, Mailjet’s Director DACH, are quoted on the German share of transactional emails and Passport’s potential to reshape email marketing practices.
Incremental product feature release by an ESP; not industry-shifting
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Key Takeaways & Evidence Grounding
- Mailjet released Passport for transactional emails with a drag-and-drop editor.
- Transactional emails have about 40% open rate vs 15% for marketing emails.
- 204 billion transactional emails are sent daily.
- Passport is based on MJML, a markup language developed by Mailjet, and MJML is open-source this year.
- Passport enables unified IT and marketing collaboration with real-time visuals and multi-device previews.
Ontology Mapping & Concepts
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
ZeptoMail: Send Transactional Emails in Your App
This developer guide explains how to use ZeptoMail (a Zoho product) to send transactional emails from applications. ZeptoMail is intended for system-to-user transactional messages (password resets, receipts) rather than marketing campaigns; for newsletters the author recommends Zoho Campaigns or Mailchimp. The article covers account setup (sign up, add a custom domain, verify via DNS CNAME/TXT, contact support for activation), billing notes (author-reported local pricing: N1,200 per credit; 1 credit = 10,000 messages), and two integration methods: SMTP relay (example using Nodemailer with smtp.zeptomail.com:587 and API key auth) and the REST API (POST https://api.zeptomail.com/v1.1/email with Authorization header "Zoho-enczapikey {apiKey}"). The REST API is recommended for serverless and modern stacks and supports attachments (Base64).
Salestrics Launches Integrated Mail Engine
Salestrics, a Maryville, Tennessee-based MarTech vendor, announced the global deployment of Salestrics Mail: a native, CRM-integrated email client included across all subscription tiers (including a Free Forever tier). The product offers deep Gmail and Google Calendar sync, a default @mysalestrics.com mailbox for all users, and paid-tier Bring-Your-Own-Domain (BYOD) capabilities (Launch tier listed at $149.99/month). The launch is rolling out on Product Hunt with a one-time, 30-day free trial across paid plans and aims to consolidate multiple point solutions (CRM, email, drive, chat, video) into a single workspace for early-stage startups.
iPost and ZeroBounce Form Email Validation Partnership
iPost, an email sending platform for regulated and data-sensitive industries, announced a strategic partnership with ZeroBounce to embed native, real-time email list verification into the iPost platform. The integration aims to help enterprise customers protect sender reputation, reduce bounce rates, and improve inbox placement by validating addresses at collection and on an ongoing basis. The integration is available immediately as part of iPost’s 2026 product roadmap, which also includes investments in AI-powered content optimization and personalization. To promote adoption, ZeroBounce and iPost offered time-limited discounts on validation credits, subscriptions, implementation, and professional services, and co-hosted a webinar featuring iPost and ZeroBounce marketing leads discussing deliverability and email fundamentals.
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