Observed Signal · Jul 15, 2026 · Measurement Release · Source: Horizont · Impact: 2/5 · Sentiment: Neutral
MA 2026 Audio II: Bayern 1 Drops Below 1 Million
The Media-Analyse 2026 Audio II shows Bayern 1 has fallen below one million listeners per hour, after previously being the only German radio station above that threshold. Bayern 3 and Antenne Bayern gained listeners in the same report. The working group Arbeitsgemeinschaft Media-Analyse (Agma) flagged that changes to the Mikrozensus (microcensus) affect the statistical basis, so the figures should be treated with caution. The article was published on July 15, 2026.
National radio-audience measurement shows a notable station (Bayern 1) dropping below one million listeners and other regional stations gaining; changes to the Mikrozensus affect comparability — relevant for radio ad planning in Germany but not industry-shifting.
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Key Takeaways & Evidence Grounding
- Bayern 1 has fallen below one million listeners per hour after previously being the only German radio station above that level.
- Bayern 3 and Antenne Bayern gained listeners according to Media-Analyse 2026 Audio II.
- The Working Group Media-Analyse (Agma) noted changes to the Mikrozensus and warned the numbers should be treated with caution.
- Article published on 2026-07-15 by Horizont.
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Audio‑MA 2026/II: No Radio Station Hits One Million
The Arbeitsgemeinschaft Media‑Analyse (AGMA) released the Audio‑MA 2026/II results showing that radio and audio usage in Germany remains high but audience rankings shifted. Daily reach (Mon–Fri) for people 14+ is 74.1%, with an average listening duration of 251 minutes. Digital distribution via DAB+ and online audio also shows strong usage, with 35.6% of the population using digital radio in the widest listening circle. Radio NRW remains the largest station group at ~1.3 million listeners per average hour (Mon–Fri, 6–18h), while no individual single station reached one million listeners; Bayern 1 fell sharply (-10.1%) to 981,000. Several stations show large percentage gains (e.g., Bayern 3 +13.9%, Hitradio OHR +80.8%) or losses (e.g., Radio Arabella -47.4%). The report notes methodological changes due to new microcensus weighting rules.
MA Audio 2026 II: Radio NRW Leads; Regional Stations Grow
The MA Audio 2026 II audience measurement shows that several German radio providers increased reach despite a population decline identified by the microcensus. agma warned the figures must be interpreted carefully because the reported population for Germany fell to 83.47 million, reducing the MA Audio base for German-speaking 14+ listeners from 71.001 million to 70.026 million. Radio NRW remains number one and grew from 1.272 million to 1.300 million average reach (+2.2%). In Bavaria, Antenne Bayern (+5.0%) and Bayern 3 (+13.9%) recorded substantial gains while Bayern 1 lost 10.1% and fell below one million. MEEDIA also says it will adjust its Top‑100 rankings to include combined
ma 2026 Audio I: German Radio Audience Results
ag.ma published the ma 2026 Audio I audience survey on 25 March 2026, reporting stable overall radio reach and detailed station/combo performance across Germany. The study (German-speaking population 14+, base population 71.001 million) collected 66,715 interviews between 7 Sept and 7 Dec 2025. Daily reach (Mon–Fri) is 74.5% (slightly down from 74.9%), average listening time ~250 minutes. STUDIO GONG, as a national media seller, posted the largest percentage gain among national marketers (2,730k listeners in the average hour Mon–Fri, +8.4%; in 14–49: 1,284k, +11.8%). Regional combos and local stations showed notable gains: BAYERN FUNKPAKET, NEW AUDIO KOMBI NRW, DIE NEUE 107.7, Ostseewelle, SACHSEN FUNKPAKET and others recorded double- or double-digit percentage increases in key demos.
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