Observed Signal · Sep 24, 2026 · Insight/Interview · Source: The Drum · Impact: 1/5 · Sentiment: Positive
LTM's Kygonahally urges CMOs to lead AI shift
In an interview with The Drum, Manju Kygonahally, who joined LTM in April as CEO from Birlasoft, discusses the urgent need for CMOs to embrace AI and drive enterprise-wide transformation. He emphasizes that AI is a business evolution, not just a technology shift, and that CMOs must become agents of change, positioning themselves as market-facing leaders. Kygonahally advocates for a shift from cost savings to productivity-led growth, which he calls the 'new currency.' He also stresses the importance of internal branding and employee ambassadorship, and warns that agility, not size, determines success. His advice for CMOs is to take a few strategic bets, commit to them, and stay adaptable to rapid AI advancements.
Executive commentary on AI adoption and CMO role; no direct product or corporate announcement.
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Key Takeaways & Evidence Grounding
- Manju Kygonahally joined LTM in April as CEO.
- Kygonahally previously served as CEO of Birlasoft.
- The interview was hosted by The Drum and LTM.
- Kygonahally states that AI is a business evolution, not just technology.
- He advocates for productivity as the new currency for measuring success.
Ontology Mapping & Concepts
Related Market Signals & Shifts
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