Observed Signal · Jul 17, 2024 · Funding · Source: Tech.eu · Impact: 2/5 · Sentiment: Positive
Loyi Raises €425K Pre-Seed for Gamified Loyalty Platform
Berlin-based Loyi, a loyalty program brand under Enefty Technologies, has raised €425,000 in pre-seed funding. DG Nexolution is a major investor, with participation from Vision Lab by Earlybird Venture Capital, Startup Wise Guys, 3 Comma Capital, and others. Loyi offers a no-code white-label platform that lets brands create gamified loyalty programs using Web3 technologies, rewarding customers for actions like attending events or engaging on social media. The company plans to onboard Volksbanken and Raiffeisenbanken as its first banking clients, leveraging DG Nexolution's network. Loyi has previously collaborated with NH Hotels, United Colors of Benetton, and Golden Tulip. Pilot projects reportedly doubled social media engagement and lifted email open rates from 40% to 80%. DG Nexolution will receive two supervisory board seats.
Early-stage funding for a niche loyalty platform; relevant to MarTech but not industry-shifting.
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Key Takeaways & Evidence Grounding
- Loyi raised €425,000 in pre-seed funding.
- DG Nexolution is a major investor and will get two supervisory board seats.
- Loyi is a brand of Enefty Technologies, founded in 2021.
- The platform enables gamified loyalty programs with digital rewards; a white-label version is planned for banks.
- Pilot projects with lifestyle brands reportedly increased social media engagement 2x and email open rates from 40% to 80%.
Connected Companies & Entities
2 Entities mapped“DG Nexolution is a major investor, enabling the startup to offer its programs to Volksbanken and Raiffeisenbanken....”
“Vision Lab by Earlybird Venture Capital, Startup Wise Guys, 3 Comma Capital, and other investors are also investors....”
Ontology Mapping & Concepts
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