Observed Signal · Jul 9, 2026 · Award · Source: Hello Partner · Impact: 1/5 · Sentiment: Positive
Lodestar Marketing Wins GPMA Gold for Finance Campaign
Lodestar Marketing, led by Managing Partner and Co-founder Anthony Quinn, won Gold for Best Finance & Fintech Campaign and Silver for Best Affiliate Program Launch at the Global Performance Marketing Awards. The awards recognised Lodestar’s work for DirectAsia, a travel and motor insurance specialist in Singapore. Lodestar reports a 170% revenue increase within six months and a doubling of the affiliate channel's contribution to online sales within 12 months following a program takeover and optimisation work. Quinn describes the submission approach as concise, evidence-driven and focused on SMART objectives. The agency says the recognition improved brand visibility, opened new business conversations at industry events such as PI Live, and supports its regional expansion into Japan, India and China as it grows affiliate and partnership marketing capabilities across APAC.
Agency award recognition improves the agency's regional visibility and business development but does not materially shift industry-wide technologies, policies, or market structures.
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Key Takeaways & Evidence Grounding
- Lodestar Marketing won Gold for Best Finance & Fintech Campaign at the Global Performance Marketing Awards (GPMAs).
- Lodestar Marketing also won Silver for Best Affiliate Program Launch at the GPMAs.
- Both awards recognised Lodestar's work with DirectAsia, a travel and motor insurance specialist serving customers in Singapore.
- Lodestar's campaign delivered a 170% increase in revenue within six months and doubled the affiliate channel's contribution to total online sales within 12 months.
- Anthony Quinn is Managing Partner and Co-founder of Lodestar Marketing.
Related Market Signals & Shifts
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CloseUp: Antonio Matijevic Profile
A profile interview with Antonio Matijevic, published on August 28, 2026 on affiliateBLOG.de. Matijevic, originally from Istria and now living in Sydney, studied Wirtschaftspsychologie at HAM Ismaning and entered affiliate marketing in 2020 as a working student. He joined Tradedoubler and progressed through roles including Partner Development Manager, Team Lead and Head of Partner Development DACH. He currently serves as Head of Partner Development APAC at Tradedoubler, overseeing nine markets. The piece is published on affiliateBLOG.de, a project of MAI xpose360 GmbH, and authored by Julia Heinz.
YouTube Shopping Arrives in Europe, Impacts Affiliate Marketing
YouTube has expanded its Shopping affiliate program into Europe, launching in the UK in July 2026. The program allows creators to tag products directly in videos, Shorts and livestreams and earn commissions on qualifying purchases. Early retail partners include M&S, Boots, Currys, Next, Etsy and Wayfair, and YouTube is working with affiliate network Awin for technical integration. YouTube reduced the Partner Program threshold to 500 subscribers, opening the program to smaller creators. Third-party platforms such as impact.com are integrating with YouTube’s Creator Partnerships API to help brands discover creators and measure performance. The move further blurs content and commerce, creating a new publisher category for affiliate managers and a measurable creator-driven performance channel for advertisers.
PMA Proposes Performance Marketing Toolbar Standard
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