Observed Signal · Oct 1, 2026 · Product Launch · Source: Cord Cutters News · Impact: 2/5 · Sentiment: Positive
LG and Lionsgate Launch 3 New Free Channels
LG has launched three new free, ad-supported channels on LG Channels in partnership with Lionsgate, featuring The Hunger Games, Saw, and John Wick franchises. These pop-up channels will be available at different times through the end of the year. Additionally, four new Lionsgate FAST channels will debut, including Pulse, Rookie Blue, Lionsgate Network, and Ghosts. The move follows the success of a previous Hunger Games pop-up channel, and aims to provide curated, limited-time viewing events for fans while adding value to the LG Channels and webOS experience.
This is a notable content distribution deal that expands FAST channel offerings on LG Channels, relevant to CTV advertising. However, it is limited in scale and not a major industry shift.
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Key Takeaways & Evidence Grounding
- LG and Lionsgate launch three new free ad-supported channels on LG Channels.
- The Hunger Games channel runs from October 1-15, Saw from October 16-November 4, and John Wick from December 17-31.
- Four new Lionsgate FAST channels debut: Pulse, Rookie Blue, Lionsgate Network, and Ghosts.
- The Hunger Games franchise includes all five films, Saw includes eight films, and John Wick includes four films.
- A previous Hunger Games pop-up channel ranked in the Top 10 on LG Channels.
Connected Companies & Entities
2 Entities mapped“The new additions follow the success of a previous Hunger Games pop up channel, which ranked among the Top 10 channels overall on the servic...”
“LG has launched three new free, ad-supported channels on LG Channels, in partnership with Lionsgate....”
Ontology Mapping & Concepts
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Lionsgate Launches MovieSphere Gold FAST Channel
Lionsgate has launched MovieSphere Gold, an ad-supported movie channel (FAST/diginet) built to monetize its film library. The channel is a partnership with Lionsgate subsidiary Debmar-Mercury and is live in over 30 million homes. MovieSphere Gold will program marquee franchise titles (e.g., The Hunger Games, The Expendables) alongside well-known library movies such as Dirty Dancing and Rambo. CBS Media Ventures will handle national advertising sales. The move is part of Lionsgate's broader FAST channel strategy to create dedicated free, ad-supported destinations for its catalog and to tap the growing digital multicast / FAST audience.
LG Reveals Home-Screen Premium Ads at NewFronts
At the IAB NewFronts, LG Ad Solutions and LG Electronics announced new CTV ad products, content channels and partnerships designed to expand brand access to premium placements across LG TVs. The company introduced an “Own the Outcome” measurement framework to help marketers evaluate post-exposure actions and on‑screen conversions. LG unveiled a seamless home‑screen experience that embeds immersive, full‑frame video into the TV interface plus new home‑screen ad formats and a programmatic live‑tune‑in preview. LG Ad Solutions also expanded its collaboration with Magnite’s Streamr.ai to enable automated creative production for CTV, with Streamr tools slated to be available globally in Q2 2026. Content initiatives include an interactive sports hub, new LG Channels (Fantasy Life FAST with NBC Sports’ Matthew Berry, World Pup timed to the World Cup, an F1 Channel covering F1 Academy) and creator-led channels and partnerships such as Jubilee Media and Portrait Media Group.
ABC Launches Free Channels on LG Smart TVs
ABC Commercial has launched four free ad-supported linear streaming channels on LG smart televisions via the LG Channels app, making Australian programming available without subscriptions or user accounts across North America, the UK, parts of Europe, the Nordics and selected Asian markets. Availability and channel lineups vary by territory: the U.S. receives ABC Entertains and ABC Kids; Canada gets ABC Entertains, ABC Factual and ABC Kids; the UK, Ireland, the Netherlands, the Nordics and Singapore receive all four channels (ABC Entertains, ABC Everyday, ABC Factual and ABC Kids). The offering combines continuous linear streams with selectable on-demand libraries, delivered to LG webOS TVs and monetized through advertising breaks and standard free commercial models.
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