Observed Signal · Sep 14, 2026 · Product Launch · Source: PR Newswire: Technology News · Impact: 3/5 · Sentiment: Positive
Knak Launches Mobile Message Builder for SMS and RCS
Knak, the AI production layer for enterprise marketing, announced the launch of Mobile Message Builder, extending its platform to support SMS and Rich Communication Services (RCS) message production. This new tool allows marketing teams to build, review, and approve mobile messages within the same environment used for email and landing pages, ensuring consistent brand standards and governance across channels. The launch comes as RCS business messaging is projected to grow significantly, with Juniper Research forecasting a near quadrupling of business RCS messages by 2030. Mobile Message Builder features include unified production workflows, AI-generated SMS fallbacks from RCS, preview modes for light/dark themes, and built-in governance tools like multi-step approvals and version history. The product is currently in beta with enterprise customers and is slated for general availability in October 2026.
Knak's expansion into mobile messaging addresses a growing need for governance in RCS channels, but it is a niche product update within a specific vendor.
Track AT&T Signals & Market Shifts in Real-Time
Polaris7 autonomous intelligence agents track regulatory filings, primary sources, executive changes, and deal flow 24/7. Create your free Explorer workspace to monitor these entities.
Key Takeaways & Evidence Grounding
- Knak launched Mobile Message Builder for SMS and RCS production.
- The tool integrates SMS and RCS building into Knak's existing platform.
- Juniper Research forecasts business RCS messages to grow from 125 billion in 2026 to over 485 billion by 2030.
- Mobile Message Builder is in beta and will be generally available in October 2026.
- The product will be showcased at Dreamforce 2026.
Connected Companies & Entities
1 Entity mapped“"We have to prove an SMS or RCS message will render the way creative intended before it goes to execution..." - Felipe Giannazzo, Manager, P...”
Ontology Mapping & Concepts
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
EZ Texting Launches AI-Powered RCS Business Messaging
EZ Texting, an SMS marketing platform for small and mid-sized businesses (SMBs), has launched RCS (Rich Communication Services) Business Messaging, an AI-powered suite of interactive features that delivers 3-7x higher click-through rates compared to standard SMS. The new offering enables 230,000+ small business owners to send branded messages with verified sender identities, interactive carousels (up to 10 HD cards), HD media support (up to 100MB), smart automation (chatbots and in-message payments), and reliable delivery via automatic SMS fallback. The solution is designed for immediate deployment without requiring dedicated developers, bringing enterprise-grade communication tools to SMBs. The platform combines AI-powered automation with native messaging app experiences to help businesses execute sophisticated lead-nurture campaigns.
RCS: The New Standard for Customer Messaging
RCS (Rich Communication Services) merges the reach of SMS with interactive features from modern messenger apps, enabling brands to deliver images, buttons, product details, and payment links directly within the chat. Since 2024, RCS is available on current iPhones and Android devices, offering a pathway from traditional SMS without requiring a separate app. Marketers anticipate benefits from personalization, with a Sinch survey noting 42% of consumers want behavior- or interest-based messages and 79% trust messages with verified logos. Pilot deployments across sectors show impact: Picard reports triple-click rates and a 10% rise in website traffic; financial services observe greater trust in security notices; healthcare uses automated reminders to reduce missed appointments. Adoption is supported by APIs and platform solutions, with SMS fallback for non-RCS devices to enable gradual, hybrid rollout. Companies are urged to test Use Cases, leverage verified sender branding, and measure campaign performance via analytics.
Verse.ai Adds RCS Messaging for Branded Business Texts
Verse.ai, a business texting platform and NiCE company, announced support for RCS (Rich Communication Services) messaging on its conversational-AI-powered platform. The update brings richer branding and interactive features to business text conversations — including RCS business profiles (contact cards), suggested replies/carousel flows, verification, and the ability to send high-resolution media — while offering improved security (partial or end-to-end encryption depending on device/carrier). Verse.ai will automatically fall back to traditional SMS via 10DLC when recipients lack internet access or an RCS-capable device. The release is framed as enhancing deliverability, trust, and experience design in enterprise messaging.
Track Real-Time Market Signals & Shifts
Set up custom watchlists to receive automated, evidence-grounded executive digests whenever material signals or shifts occur across your tracked landscape.