Observed Signal · Aug 17, 2026 · Campaign Launch · Source: persoenlich.com News · Impact: 2/5 · Sentiment: Neutral
Klexx and Zurich Vet Office Use AI Images in Campaign
The Veterinary Office of the Canton of Zurich and agency Klexx launched an integrated dog-bite prevention campaign titled “Hunden sicher begegnen” on 17 August 2026. The child- and family-focused campaign uses AI-generated person images to protect the personality rights of real children. Creative assets include posters, an explainer film, a cinema spot, e-panels, a family brochure, classroom materials and a colouring book. The campaign responds to local statistics (over 70,000 registered dogs in the canton and about 860 reported bite incidents in 2025) and expands existing prevention courses to reach the wider Zurich population.
Regional public-safety campaign shows practical creative use of generative AI to protect children's rights; relevant to agencies and creative-production services but limited geographic and industry impact.
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Key Takeaways & Evidence Grounding
- The Canton of Zurich Veterinary Office and agency Klexx developed the 'Hunden sicher begegnen' dog-bite prevention campaign.
- The campaign uses AI-generated person images to protect the personality/rights of real children.
- Assets include posters, an explainer film, a cinema spot, E-panels, a family brochure, teaching materials, give-aways and a colouring book.
- Statistical context: over 70,000 dogs registered in Canton Zurich; around 860 bite incidents involving humans were reported to the Veterinary Office in 2025.
- In 2025 the Veterinary Office ran 295 prevention courses with about 5,900 children; the new campaign makes the content available to the entire Canton.
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