Observed Signal · May 25, 2020 · Hiring · Source: OnlineMarketing.de · Impact: 2/5 · Sentiment: Positive
klaro media appoints Poltier & Gerlach to leadership
klaro media, the programmatic advertising agency that refreshed its brand in April, has expanded its leadership with two internal appointments. Sandra Poltier, 33, has been promoted to the management board, assuming strategic responsibilities and continuing to lead the Client Partner Team she built since joining in 2015. Marco Maria Gerlach, 44, has been named Head of Marketing Communications, directing the agency’s brand and communications strategy after serving as Head of Business Development since summer 2019. Gerlach’s background includes Director of Growth EMEA at Mobile Trend GmbH, as well as prior roles at Inter Publish, Bauer Digital KG, and Crest Entertainment. Founders Bülent Cakir and Christian Ratsch say the changes will support growth and reinforce klaro media’s data-driven, programmatic advertising focus. The leadership reshuffle signals intent to pursue continued expansion and a stronger market position for the post-rebrand era.
Leadership changes at a programmatic ad agency indicate growth and organizational strengthening; notable within AdTech/MarTech but not industry-wide shift.
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Key Takeaways & Evidence Grounding
- klaro media rebranded in April from a prior brand identity.
- Sandra Poltier promoted to the management board, responsible for strategic tasks and the Client Partner Team (joined 2015).
- Marco Maria Gerlach named Head of Marketing Communications; previously Head of Business Development since Summer 2019.
- Gerlach previously held roles including Director of Growth EMEA at Mobile Trend GmbH; also worked at Inter Publish, Bauer Digital KG, and Crest Entertainment.
- Founders Bülent Cakir and Christian Ratsch state the leadership changes will fuel growth and strengthen data-driven programmatic advertising.
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1 Entity mappedRelated Market Signals & Shifts
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