Observed Signal · Jun 15, 2021 · Product Launch · Source: OnlineMarketing.de · Impact: 2/5 · Sentiment: Neutral
Klarna CSS Expands Across Europe
Klarna has launched its Comparison Shopping Service (CSS) across 21 European markets, enabling retailers to reach new customers more efficiently and potentially reduce Google PLA costs. The Klarna CSS allows merchants to publish Product Listing Ads through a CSS partner and removes the usual 20% CPC margin charged by Google when using CSS. Klarna will also display retailers’ product inventories on its CSS sites to boost visibility. The rollout covers Belgium, Denmark, Germany, Finland, France, Greece, the United Kingdom, Ireland, Italy, the Netherlands, Norway, Austria, Poland, Portugal, Romania, Sweden, Switzerland, Slovakia, Spain, the Czech Republic, and Hungary. David Sandström, Klarna’s Chief Marketing Officer, commented on starting the CSS and helping merchants optimize PLA usage with Klarna as a growth partner.
Expansion of Klarna CSS to 21 European markets; impact on PLA and retail media advertising landscape.
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Key Takeaways & Evidence Grounding
- Klarna launched the Comparison Shopping Service (CSS) in 21 European markets.
- The CSS enables retailers to use a new channel to drive traffic and potentially lower Google PLA CPC costs by avoiding Google's 20% margin.
- Klarna will list merchant product inventories on Klarna CSS sites to increase visibility.
- Available markets include Belgium, Denmark, Germany, Finland, France, Greece, United Kingdom, Ireland, Italy, the Netherlands, Norway, Austria, Poland, Portugal, Romania, Sweden, Switzerland, Slovakia, Spain, the Czech Republic and Hungary.
- David Sandström, Chief Marketing Officer at Klarna, commented on launching the CSS and expanding support for retailers.
Connected Companies & Entities
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