Observed Signal · Aug 27, 2026 · Hiring · Source: persoenlich.com News · Impact: 2/5 · Sentiment: Positive

Kim Engels named Dreifive managing director

Executive Signal Summary

Dreifive has appointed Kim Engels as managing director of its Zurich office, announced 27 August 2026. Engels, formerly CEO of Converto and with senior roles at Mediabrands and Reprise Digital, will assume operational leadership and expand the agency’s capabilities in artificial intelligence, content automation, digital campaign management and technology to deliver scalable, data-driven communications and measurable campaign outcomes. Current managing partners Marcel Oppliger and Sascha Frommhund will hand over day-to-day responsibilities to Engels by year-end and transition to co-owner and board roles focused on the group's strategic development. Jolanda Kessler, Head of Digital Advertising and partner, will leave Dreifive in 2027 after eight years and will support the handover. The appointment is part of a broader push to scale Dreifive’s digital and technology offerings across Switzerland, Germany and Austria, where the group employs more than 110 people.

Polaris7 AgentPolaris7 Strategic Assessment
High Confidence

Regional agency leadership change: a new operational leader with tech and AI focus could accelerate Dreifive's service capabilities (AI, content automation, data-driven campaigns), but impact is primarily at the agency/regional level.

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Key Takeaways & Evidence Grounding

  • Kim Engels was appointed managing director of Dreifive's Zurich office (announced 27 August 2026) and will take operational leadership.
  • Engels was most recently CEO of Converto and previously held senior roles at Mediabrands and Reprise Digital.
  • Engels will focus on AI, content automation, digital campaign management, technology and scalable, data-driven communications.
  • Managing partners Marcel Oppliger and Sascha Frommhund will hand over operational responsibility by year-end and remain as co-owners and board members focusing on strategy.
  • Jolanda Kessler, Head of Digital Advertising and partner, will leave in 2027 after eight years and will assist the transition; Dreifive Group employs more than 110 people across Switzerland, Germany and Austria.

Connected Companies & Entities

3 Entities mapped

“Kim Engels most recently served as CEO at Converto, where he was responsible for digital transformation, innovation, growth and operations....”

“Previously, Engels held senior positions at Mediabrands, including co-managing director of Mediabrands Switzerland....”

Ontology Mapping & Concepts

Primary Source Grounding & Direct Attribution
Direct Origin Attribution
Primary Reporting: persoenlich.com News•Published: Aug 27, 2026
Original Coverage Title: “Dreifive: Kim Engels wird neuer Geschäftsführer”

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