Observed Signal · Oct 9, 2026 · Policy Update · Source: Retail-News · Impact: 1/5 · Sentiment: Positive
Kering and LVMH Tighten Model Protection Rules
French luxury groups Kering and LVMH have updated their joint industry charter to strengthen protections for models. The revised charter, effective from Paris Fashion Week 2027, raises the minimum age for models portraying adults to 18, with Kering having already implemented this in 2019 and LVMH increasing from 16. It introduces a zero-tolerance policy against harassment, abuse, and discrimination, with special focus on gender-based and sexual violence. Other measures include mandatory training, stricter monitoring of castings and productions, specific safeguards for nude or semi-nude shoots (explicit consent, separate spaces, and presence of additional staff), anonymous reporting mechanisms, and unannounced workplace audits. The charter retains commitments to diversity and non-discriminatory casting. The companies aim to establish these standards across the fashion industry, emphasizing shared responsibility among brands, agencies, and production teams.
The article concerns non-marketing corporate policies of luxury groups Kering and LVMH. It is not related to AdTech, MarTech, or advertising, and the brand guardrail excludes general corporate governance or operational policies.
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Key Takeaways & Evidence Grounding
- Kering and LVMH updated their joint charter to protect models, effective from Paris Fashion Week 2027.
- The minimum age for models portraying adults is raised to 18 for both groups.
- A zero-tolerance policy against harassment, abuse, and discrimination is introduced.
- Additional protections for nude or semi-nude shoots require explicit consent, separate spaces, and other staff present.
- Anonymous reporting procedures and unannounced workplace audits are established.
- The charter reaffirms commitments to diversity and non-discriminatory casting.
Connected Companies & Entities
2 Entities mapped“Die französischen Luxusgüterkonzerne Kering und LVMH erweitern ihre gemeinsamen Standards zum Schutz von Models....”
“Die französischen Luxusgüterkonzerne Kering und LVMH erweitern ihre gemeinsamen Standards zum Schutz von Models....”
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