Observed Signal · Oct 8, 2026 · Market Signal · Source: Jung von Matt IMPACT · Impact: 4/5
Jung von Matt IMPACT ist offizieller TikTok Marketing Partner
TikTok hat Jung von Matt IMPACT als Marketing Partner ausgezeichnet. Damit sind wir im TikTok Partner Directory gelistet und offiziell als Agentur für TikTok Strategie, Content und Ads anerkannt.
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Swiss Brands Take Cautious Approach to ChatGPT Advertising
OpenAI has expanded ChatGPT advertising to 31 European markets, including Switzerland, about ten days before this report. However, major Swiss advertisers remain cautious: McDonald's, Aldi and Denner said they do not currently plan to advertise on ChatGPT, while Swisscom, Coop and Migros are still evaluating the formats and pricing. Media agencies confirm strong interest but few concrete booking requests. Omnicom and Havas, both OpenAI partners, note that brand-safety and compliance guidelines must be finalized before budgets move. Experts expect little short-term shift in ad spend, citing Google's strong distribution power and its AI Mode ads. A research institute estimates the US chatbot ad market could reach $5.4 billion by 2030. Agencies see ChatGPT as suitable for performance-oriented, research-heavy categories such as travel, e-commerce and technology, but unsuitable for luxury or B2B campaigns targeting high-income decision-makers, since ads appear only in free and low-cost ChatGPT tiers.
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