Observed Signal · Aug 3, 2026 · Agency Appointment · Source: Adweek · Impact: 2/5 · Sentiment: Positive
Jazzercise Taps Super Nice as Creative Agency
Jazzercise, the 57-year-old global dance and fitness brand, has appointed Atlanta-based indie agency Super Nice as its creative agency of record to refresh the brand and attract a younger generation. Super Nice co-founder Jared Kozel said Jazzercise reached out after seeing the agency's work on legacy accounts including Delta and Norwegian Cruise Line. Kozel noted that despite competition from brands like Zumba, Peloton and Equinox — and a crowded fitness market with many influencers — Jazzercise’s long history and name recognition give it an opportunity to regain relevance.
Client-agency appointment for a legacy consumer brand; relevant to agency new-business and brand strategy but not industry-shifting.
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Key Takeaways & Evidence Grounding
- Jazzercise named Super Nice its new creative agency of record.
- Super Nice is an Atlanta-based independent agency; Jared Kozel is a co-founder.
- Jared Kozel said Jazzercise reached out after seeing Super Nice’s work on legacy accounts including Delta and Norwegian Cruise Line.
- Jazzercise is a 57-year-old global dance and fitness brand.
- The company faces competition from Zumba, Peloton, Equinox and fitness influencers.
Connected Companies & Entities
2 Entities mapped“Super Nice co-founder Jared Kozel told ADWEEK the fitness brand reached out to the agency after seeing its work on other legacy accounts, in...”
“Despite a crowded market dominated by major companies like Zumba, Peloton, and Equinox, as well as fitness influencers, Kozel believes that ...”
Ontology Mapping & Concepts
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