Observed Signal · Jul 2, 2026 · Product Launch · Source: https://martechseries.com/feed/ · Impact: 2/5 · Sentiment: Positive
Jamloop Launches Co-Managed CTV
Jamloop announced the launch of Co-Managed CTV, a new operating model that pairs the company's self-serve, CTV-first platform with Jamloop’s media services. The co-managed model lets advertisers choose levels of support—from self-serve to fully managed—so performance marketers can retain hands-on control while accessing strategic media expertise. The offering targets multi-location and franchise brands (for centralized planning and localized execution) and regional/independent agencies (to add transparent CTV capabilities). The announcement includes customer commentary from VividFront and quotes from Jamloop CEO Leif Welch describing the model as a middle ground between opaque managed service and unsupported self-serve tools.
A vendor product launch that introduces a hybrid operating model for CTV buying (self-serve + managed services). Relevant to performance marketers and smaller agencies but not a major platform policy or industry-shifting announcement.
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Key Takeaways & Evidence Grounding
- Jamloop announced the launch of Co-Managed CTV.
- Co-Managed CTV pairs Jamloop’s managed media services with its self-serve, CTV-first platform to give advertisers flexible control over campaign execution.
- The service is targeted at multi-location/franchise brands (centralized control with localized execution) and regional/independent agencies (transparent reporting and partner-friendly models).
- Leif Welch, CEO of Jamloop, and Kyle Mollison, Director of Marketing Services at VividFront, are quoted describing the benefits of the co-managed model.
Connected Companies & Entities
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Ontology Mapping & Concepts
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Jamloop Launches Verified Supply for CTV Transparency
Jamloop, a performance CTV advertising platform, announced the launch of Jamloop Verified Supply, a new standard for sourcing, evaluating, and reporting streaming TV inventory. The initiative combines direct publisher relationships, granular campaign delivery data, and independent validation by Jounce Media. Verified Supply provides advertisers with channel-level reporting, show-level detail, impression timing, frequency, and geographic delivery data, along with access to log-level data for deeper analysis. Independent analysis by Jounce Media found that 98% of audited spend across Jamloop's supply partners was classified as premium direct. The offering applies across managed, co-managed, self-service, and white-label buying modes, with additional controls like allowlists, blocklists, and third-party IVT monitoring available.
CTV Driving Full‑Funnel Outcomes, JamLoop's Leif Welch
In the first episode of the From Screen to Store series (sponsored by JamLoop), Leif Welch, Founder and CEO of JamLoop, discusses how connected TV (CTV) is evolving from a brand-awareness channel into a measurable full-funnel performance medium. Welch highlights that mid-market brands are leading the shift toward outcome-focused CTV, emphasizes the need for transparency and robust measurement, and explains how advertisers can connect CTV campaigns to online and offline business results. He outlines practical guidance including using incrementality to validate impact, setting clear success metrics, building full-funnel strategies to turn awareness into action, and a recommended 70/30 mix of CTV and digital formats for performance-driven campaigns.
Starling Launches CTV Supply-Side Platform from Stealth
Starling, a new supply-side platform (SSP) purpose-built for connected TV (CTV), has officially launched. The company emerges from stealth with backing from MBL Partners and strategic investors, aiming to address fragmentation, lack of transparency, and underutilized audience intelligence in CTV advertising. Starling offers content and program-level intelligence, down to show-level reporting, and supports emerging formats like pause ads and home-screen placements. The leadership team includes Michael Bassik as Executive Chair and Acting CEO, Sean Miller as COO/CFO, Reshmi Nair as CTO (formerly of Magnite), and Wil Danielson as CRO (formerly of Nexstar). Starling has secured publisher relationships including Xumo, to provide access to premium inventory such as live sports.
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