Observed Signal · Sep 21, 2026 · Product Launch · Source: Gründerszene (DACH Startups & Scaleups) · Impact: 1/5 · Sentiment: Positive
Ivyclip Hair Clamp Secures dm Listing After DHDL Deal
Leonie Neisinger, founder of Ivyclip, appeared on the German TV show 'Die Höhle der Löwen' (DHDL) seeking investment to expand into stationary retail. She developed a soft yet robust hair clamp after experiencing discomfort while breastfeeding, using a medical-tech material that returns to its original shape. During the show, all investors made offers, with Carsten Maschmeyer ultimately winning by offering €300,000 for 10% equity. The deal was completed. Since mid-August 2026, Ivyclip is listed at dm, a major German drugstore chain, marking a significant retail milestone for the brand.
Minor startup success story; low relevance to AdTech/MarTech industry.
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Key Takeaways & Evidence Grounding
- Leonie Neisinger presented Ivyclip on DHDL, seeking €150,000 for 20% of her company.
- All DHDL investors made offers; Carsten Maschmeyer secured the deal with €300,000 for 10% equity.
- Ivyclip has been listed at dm (German drugstore chain) since mid-August 2026.
- Ivyclip is a soft, pressure-free hair clamp made from a medical-tech material that returns to shape.
- The investment deal with Maschmeyer was confirmed by both parties.
Connected Companies & Entities
1 Entity mapped“Ivyclip has been listed at dm since mid-August....”
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Investors Judith Williams and Frank Thelen back hair wax startup
On the German TV show "Die Höhle der Löwen" (DHDL), founders Robert Tarquini, Klaus Laimer, and Max Kögl pitched their hair wax product "Don Quiff", which is claimed to counteract hair loss and protect against it. The product features caffeine, biotin, and ectoin. The founders reported initial success with 40,000 euros in sales via TikTok Shops within three months. While investor Carsten Maschmeyer declined due to lack of scientific studies and poor financials, Judith Williams and Frank Thelen jointly offered 120,000 euros for 30% equity. The deal was closed after the show. Williams will contribute cosmetics expertise and lab access, while Thelen brings design and distribution experience. The product is now available at Flaconi.
Salzburg Hair Startup Don Quiff Secures Double Deal on Lions' Den
The Salzburg-based hair styling startup Don Quiff, known for its caffeine-infused hair wax, has secured a double deal on the VOX show "Die Höhle der Löwen" (Lions' Den). Investors Judith Williams and Frank Thelen jointly invested €120,000 in exchange for a 30% stake in the company behind the brand, The New Men Company. The founders, Markus "Max" Kögl, Robert Tarquini, and Klaus Laimer, chose Williams and Thelen over other offers due to their combined expertise in cosmetics and entrepreneurship. The product, an energy wax that combines classic styling with functional ingredients like caffeine, impressed the investors with its quality-over-price approach. Thelen highlighted the team's passion and work ethic, while Williams brings her cosmetic labs and experience. The founders emphasized that the deal was about gaining expert guidance as much as funding.
DHDL: Drain Cleaner Startup Dekadome Secures Deal with Ralf Dümmel
On the German TV show 'Die Höhle der Löwen' (Lion's Den), founders Anton Vrouzos and Marius Ludwig pitched Dekadome, a reusable mechanical drain cleaner that prevents clogs without chemicals. Instead of a standard investment offer, they used a spinning wheel to determine the deal terms, offering four options ranging from €30,000 for 15% to €60,000 for 30%. Despite skepticism from some investors, Janna Ensthaler and Ralf Dümmel both offered €60,000 for 30%. The founders chose Dümmel, and the deal was confirmed after the show. The product, retailing for €19.99, is now available online.
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