Observed Signal · Jul 13, 2026 · Partnership · Source: https://martechseries.com/feed/ · Impact: 2/5 · Sentiment: Positive
iSOFT and Somantra Partner to Deliver Answer Engine Optimisation
iSOFT, a technology consulting and systems integrator, has partnered with Sydney-based Somantra to bring Answer Engine Optimisation (AEO) capabilities to iSOFT’s enterprise clients across banking, healthcare, government and education. Somantra measures how brands are represented inside AI-generated answers using proprietary metrics (Brand Mindshare, Brand Engagement, Brand Consideration) across major AI answer platforms. iSOFT will combine Somantra’s AI visibility diagnostics with its Applied AI & Agentic Platforms practice and sovereign AI architecture (CoreAxi.ai) to audit, benchmark and close content gaps that limit AI citation and to embed AI visibility tracking into regulated-sector governance programs. The partnership is effective immediately with joint engagements already underway.
AI-driven answer interfaces change how consumers discover brands; the partnership gives enterprise clients tools to audit and improve brand presence in AI-generated answers, which matters for regulated industries but is not a major platform or regulatory shift.
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Key Takeaways & Evidence Grounding
- iSOFT has partnered with Somantra to bring Answer Engine Optimisation (AEO) capability into its consulting and delivery practice.
- The partnership targets enterprise clients across banking & financial services, healthcare & lifesciences, public sector, services & utilities, and education.
- Somantra tracks brand representation inside AI-generated answers using three proprietary metrics: Brand Mindshare, Brand Engagement, and Brand Consideration, across platforms including ChatGPT, Google AI Overviews, Claude, and Perplexity.
- iSOFT will combine Somantra’s AI visibility diagnostics with its Applied AI & Agentic Platforms practice and sovereign AI architecture under CoreAxi.ai.
- The partnership is effective immediately and joint engagements are already underway.
Connected Companies & Entities
2 Entities mapped“MarTech Series (MTS) is a business publication dedicated to helping marketers get more from marketing technology through in-depth journalism...”
“As part of the iTech Series network, it acts as a "Brand to Demand" partner....”
Ontology Mapping & Concepts
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Somantra launches Brand Engagement Score for AI search
Somantra, a Sydney-based AI search visibility and Answer Engine Optimisation (AEO) platform, launched the Somantra Brand Engagement Score — a metric for AEO and GEO that measures how substantively AI search responses engage with a brand across multi-turn conversations. The metric evaluates AI responses from engines such as ChatGPT, Google AI Overviews, Claude and Perplexity, simulating a minimum of 15,000 conversational journeys per brand across relevant Ideal Customer Profiles using clickstream, geo-location and income datasets. Scores benchmark a brand’s engagement depth against competitors in the same answer and are available now inside the Somantra platform and via a free brand audit covering 15,000 conversation paths across five ICPs.
Somantra Launches AEO Metrics Suite for AI Search Visibility
Somantra announced the general availability of its AEO Metrics Suite, a set of three proprietary scores—Brand Mindshare, Brand Consideration, and Brand Engagement—that measure how generative AI platforms position a brand against competitors. The suite aims to address gaps in traditional AI visibility tracking, which relies on simple citation counts, by providing deeper insights into sentiment, positioning, and multi-turn conversation engagement. The company's perturbation testing across 4,445 ChatGPT responses in the Australian insurance category showed that single-word changes can shift brand recommendations. Rentomojo, an Indian furniture rental platform, is an early adopter, using the metrics to refine its AEO/GEO strategy.
Siteimprove Launches Advanced AEO Insights
Siteimprove announced expanded Answer Engine Optimization (AEO) capabilities within its Siteimprove.ai Search solution to help enterprises measure and optimize visibility across AI-driven answer engines and traditional search. The new AI Visibility dashboard lets customers track AI citations, prompts, share of answers (share of voice), brand sentiment in AI-generated responses, competitive positioning, revenue attribution tied to AI visibility, and content performance across generative search experiences (including Google’s AI experiences). Siteimprove says the capability unifies SEO and AEO measurement and builds on recent Siteimprove.ai additions such as a conversational analytics agent and a keyword intelligence agent. Siteimprove is listed as a Representative Vendor in the 2026 Gartner Market Guide for Answer Engine Optimization.
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