Observed Signal · Nov 20, 2024 · Technical Release · Source: OnlineMarketing.de · Impact: 2/5 · Sentiment: Neutral
Is Google Making Ad Labels Subtler?
Google is testing several variations of ad labels in search results, with a focus on mobile SERPs. Building on moves that replaced the green Ad label with the black 'Sponsored' label in mobile search in 2022, the tests explore subtler presentations such as 'Sponsored by [Domain]', 'Sponsored | [Domain]', and 'Sponsored • [Domain]'. The aim, according to the reports, is to blend paid ads more naturally into results without compromising visibility for users. The variations are being observed in mobile search and could extend to desktop interfaces in the future. The tests were highlighted by SERP Alerts on X, which shared screenshots of how the labels appear in practice. Advertisers might benefit from less intrusive labeling, potentially improving relevance and CTR, though observers warn that ads may become less clearly separated from organic results. Google emphasizes transparency and user experience in these experiments.
Subtle changes to Google ad labeling in SERP; potential impact on ad transparency and user perception.
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Key Takeaways & Evidence Grounding
- Google is testing variations of ad labels in mobile search results.
- Past changes in 2022 replaced 'Ad' with 'Sponsored' in mobile SERPs.
- Test variants include 'Sponsored by [Domainname]', 'Sponsored | [Domainname]', and 'Sponsored • [Domainname]'.
- SERP Alerts on X posted examples showing how the labels display in practice.
- Tests are primarily in mobile; desktop tests may follow.
Connected Companies & Entities
2 Entities mappedRelated Market Signals & Shifts
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