Observed Signal · Aug 3, 2026 · Partnership · Source: https://martechseries.com/feed/ · Impact: 2/5 · Sentiment: Positive
iPullRank Named Profound Agency Partner
iPullRank, an enterprise AI Search agency known for its Relevance Engineering framework, has been named a Profound Agency Partner. The formal designation establishes collaboration across enterprise programs, product development, measurement, and the Profound Agent Template Marketplace. iPullRank contributed three launch agents—Citation Gap Engine, Query Fan-Out Coverage Auditor, and Explanatory Power Index Audit—bringing parts of its methodology into Profound’s marketplace. The agency has also tested unreleased Profound capabilities and uses Profound’s citation, source, prompt, and visibility data to help brands improve AI Search visibility and performance. Company executives from both iPullRank and Profound highlight the partnership as a means to turn AI Search intelligence into actionable strategy and measurable outcomes.
Formalizes an agency-platform partnership that integrates agency SEO/Relevance Engineering workflows into a commercial AI Search marketplace—relevant to enterprise SEO and AI search strategies but not industry-shifting.
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Key Takeaways & Evidence Grounding
- iPullRank has been named a Profound Agency Partner.
- The partnership formalizes collaboration across enterprise programs, product development, measurement, and the Profound Agent Template Marketplace.
- iPullRank contributed three launch agents to the Profound Agent Template Marketplace: Citation Gap Engine, Query Fan-Out Coverage Auditor, and Explanatory Power Index Audit.
- iPullRank uses Profound’s citation, source, prompt, and visibility data to help brands understand AI Search visibility and improve content/technical performance.
- Executives quoted: Mike King (Founder & CEO, iPullRank), Patrick Schofield (Associate Director of Relevance Engineering, iPullRank), and Trevor Pyle (Head of Marketing, Profound).
Connected Companies & Entities
4 Entities mapped“iPullRank uses Profound’s citation, source, prompt, and visibility data to help brands understand where they appear in AI Search and which c...”
“PR Newswire, a Cision company, is the premier global provider of multimedia platforms and distribution that marketers, corporate communicato...”
“PR Newswire, a Cision company, is the premier global provider of multimedia platforms and distribution......”
“MarTech Series is a leading publishing platform that provides daily updates on marketing technology news, in-depth interviews with industry ...”
Ontology Mapping & Concepts
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Profound Launches Profound Index for AI Search Visibility
Profound announced the launch of the Profound Index at Zero Click New York, positioning the product as an industry benchmark for brand visibility inside AI-generated answers and recommendations. Built on more than 1.5 billion real-user prompts across 50+ industries and major LLMs, the Index provides daily updates and visibility into signals that drive AI Search performance. Early findings show model updates reshaping which brands appear in AI answers — for example, competitors are gaining visibility inside ChatGPT 5.5 and brands such as IKEA, Travelocity, Ambetter, Humana and Aetna showed significant platform-specific movement. The Profound Index is available immediately to Profound customers (full data) with a preview experience for non-customers via registration.
Avenue Z Named Profound Certified Agency Partner
Avenue Z, an AEO-focused digital marketing and PR agency, has been named a Certified Agency Partner by Profound and is part of a select founding cohort authorized to deploy Profound’s AI-search discoverability tools. The certification recognizes Avenue Z’s expertise in AI Search Optimization (AEO) and AEO-for-PR capabilities and integrates Profound’s data intelligence into the agency’s offering. The release cites Profound’s $96 million Series C (led by Lightspeed with participation from Sequoia Capital and Kleiner Perkins) and notes Profound is used by brands such as Target, Walmart and Charlotte Tilbury. The announcement positions the partnership as a way for brands to prepare for expanding generative-search monetization, which industry estimates project could exceed $100 billion by 2030.
Profound Launches Ads Studio for AI Search Ads
Profound announced Ads Studio on July 8, 2026 at its Zero Click New York AI marketing summit. Ads Studio is a product for planning, measuring and generating advertising specifically for AI-powered search and conversational experiences. The platform leverages Profound’s Prompt Volume dataset of more than 1.9 billion real-user prompts to provide visibility into ad placements in real user conversations, benchmark Paid Share of Voice against competitors, and produce an Ads Relevance Score measuring audience match, actionability and brand relevance. Ads Studio can auto-generate and score hundreds of ad candidates, recommend creatives and optimize campaigns based on conversational context. James Cadwallader, Co-founder and CEO of Profound, is quoted explaining the shift from keyword to conversation optimization in AI Search advertising.
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