Observed Signal · Feb 15, 2018 · Policy Update · Source: OnlineMarketing.de · Impact: 3/5 · Sentiment: Positive
iotec Launches Ethical AdTech Manifest
iotec, an independent media buying platform, launches the Ethical AdTech Manifest to promote an industry-wide ethical code for the digital supply chain. The Manifest calls for transparency, fair trade, efficiency, and strengthened brand protection and privacy across advertising ecosystems, arguing for a cultural shift away from supplier- or buyer‑biased practices. It positions iotec at the forefront of this initiative, aiming to rebalance value for advertisers, consumers, and publishers. A Mobile Transparency Report referenced in the release notes that 250 German marketers value data transparency, with 66% citing data transparency importance and 55.2% citing price transparency. Paul Wright, CEO of iotec, frames the Manifest as a first step toward restoring trust in digital marketing and ensuring advertisers can buy brand-safe, fraud-free inventory. More information is available at ethical-adtech.org and via @EthicalAdtech on Twitter.
Introduction of a new industry-wide ethical manifesto focused on transparency and responsible AdTech practices.
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Key Takeaways & Evidence Grounding
- iotec launches the Ethical AdTech Manifest
- Manifest focuses on transparency, fair trade, efficiency, brand protection, and privacy
- Mobile Transparency Report: 250 German marketers prioritise data transparency; 66% cite data transparency importance; 55.2% cite price transparency
- Paul Wright, CEO of iotec, comments on transparency and trust in digital marketing
- Manifest information and engagement channels at ethical-adtech.org and @EthicalAdtech (Hashtag #EthicalAdtech)
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