Observed Signal · Apr 28, 2023 · Technical Release · Source: OnlineMarketing.de · Impact: 4/5 · Sentiment: Neutral
Instagram: View Story Likes After 48 Hours
Instagram is testing a feature that would let users see who liked a Story 48 hours after posting, extending the engagement-analytics window beyond the standard 24 hours. The test was spotted by social-media expert Hammod Oh on April 27, 2023, suggesting the longer visibility could eventually roll out to all users or be limited to paid Meta Verified subscribers. In the app, Story Likes are accessed via the Story’s call-up overview by swiping up. The piece also notes that Likes are a traditional metric for posts, but one interview partner argues they are often less relevant for campaign measurement, emphasizing goal-setting and context over raw counts.
Technical Release / Feature Test on a major platform (Instagram) with potential impact on engagement metrics and monetization.
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Key Takeaways & Evidence Grounding
- Instagram is testing a feature to show Story Likes 48 hours after posting.
- The test was spotted by Hammod Oh on April 27, 2023.
- The longer Likes view could be rolled out to all users or restricted to Meta Verified subscribers.
- Story Likes are normally visible for 24 hours and are viewed in the Story overview by swiping up.
- Tim David Pankonin is quoted saying Likes are largely irrelevant for campaigns and goals matter more.
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
What’s Behind Instagram Like Crash in 2026
Instagram is shifting away from likes as a primary success metric, emphasizing signals such as shares, saves, and private forwards. Creators report a pronounced decline in visible likes, even when posts receive substantial views, a trend described as a 'like recession.' Instagram has long indicated that likes are not the key ranking signal, with Mosseri noting in 2024 that shares per reach now influence algorithмic prioritization. The 2026 strategy further deprioritizes the polished, high-gloss feed in favor of authenticity and discovery, while Stories remain effective. The platform is expanding Creator tools, including the Edits Insights Tab, which enables Reels comparisons, skip-rate analysis, and AI-assisted comment analysis. Industry voices such as rethink’s Tim David Pankonin are cited to illustrate a broader shift toward engagement signals beyond likes as measures of growth.
Pinterest Men's Trend Report: Gen-Z Men Shift Search Behavior
Pinterest's Men's Trend Report 2026 reveals a significant shift in search behavior among Gen-Z men, with a 17% year-over-year increase in searches. This demographic now accounts for 62% of monthly searches by male users. The report highlights a move towards offline hobbies, community activities, personal grooming, and a more intentional lifestyle. Key trends include skyrocketing searches for 'offline hobbies' (+551%), 'running clubs' (+749%), 'men skincare products' (+280%), and 'workwear outfit men' (+314%). The 'intentional man' concept emerges as a guiding theme, offering opportunities for brands in sports, furniture, DIY, beauty, and fashion. Pinterest positions itself as a key planning platform for this demographic.
Epic Games Launches Cross-Ecosystem Voice Chat Parties
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